Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Over 45,000 Pounds of Sugar Dumped in Times Square Illustrates Alarming Child Health Trend

To make a statement about the amount of sugar children consume, Kind put 45,485 pounds of it – a 20-foot tall, 30-foot wide pile, to be exact – smack dab in the middle of Times Square. The giant mound of sugar represented how much sugar kids in the U.S. eat every five minutes. The brand used the stunt to tout its new fruit snacks, Kind Fruit Bites, which contain just fruit and no added sugar.

Source: Today 8/22/17

Uno Wins at Life, Hits Top Spot in Games Category

Uno recently unveiled an Emoji game and is currently exploring new partnerships to widen its reach. The Mattel-owned classic card game, which was founded in 1971, can finally say that it is truly “Uno!” The game has shoved aside other classics (like Monopoly) with a 20 percent uptick in sales in the first half of 2017. In addition to higher-level partnerships, increased distribution and crowd-sourcing marketing initiatives have helped the game rise to the top.

Source: Ad Age 8/4/17

Instagram Wants to See #KindComments During Worldwide InstaMeet 16

Instagram announced that its Worldwide InstaMeet 16 will take place Sept. 8-10. The theme for Worldwide InstaMeet 16 is #KindComments, a global movement to spread kindness on and off Instagram. An InstaMeet is a group of Instagrammers meeting up to take photos and videos together, and can happen anywhere and be any size. To join in on InstaMeet 16, participants are asked to locate other Instagrammers using a map online. The plan is for tens of thousands of people around the world to participate in #WWIM16 by sharing #KindComments, exploring and celebrating this supportive global community.

Source: Adweek 8/3/17

Lyft Riders Can Now Get Free Taco Bell on the Way Home From the Bar

Taco Bell and Lyft have teamed up for one loco activation and are offering users of the rideshare app a free Doritos Locos Taco if they take a trip to one of Taco Bell’s drive-thrus on their way home. The new program, called Taco Mode, is an in-app option that lives within the Lyft app and debuted in Orange County, California this month before it rolls out nationwide in 2018.

Source: Adweek 7/25/17

There's an Amazing Story Behind the New NYX Liquid Lipsticks — & You Can Get Involved

As part of the launch of a new lineup of liquid lipstick shades, makeup brand NYX is hosting a social media contest offering fans the chance to win a $10,000 donation to a charity of their choice. With shade names like Brave, Confident and Fearless, the new lipsticks support the brand’s mantra of “inclusivity, acceptance and artist for all.” They’ve also teamed up with influencer and makeup artist Angel Merino to promote the contest and will donate $6,000 to The Trevor Project on his behalf.

Source: Refinery29 8/22/17

Fanta Brings Back the 'The Fantanas,' Now with 25% More Dude

Coca-Cola’s Fanta line will bring back the Fantanas, who haven’t been featured in the brand’s marketing since 2011. The new TV ad marks the brand’s biggest marketing push since 2010 and features its first-ever male member, Jordan Fisher – a singer, dancer, songwriter and actor who has appeared in "Hamilton” and on Fox's "Grease Live." In the spot, he dances alongside his female counterparts to a remix of the group's signature "Wanta Fanta" anthem produced by Mike WiLL Made-It.

Source: Ad Age 7/27/17

Canon’s Rube Goldberg-Style Ad Demonstrates the Importance of the Right Camera

In a new commercial from Canon, the camera company is highlighting the benefits of owning a traditional camera in an era when everyone has a camera on their smartphone. To show this, Canon created a Rube Goldberg-style machine, complete with domino effects and falling water balloons. At the end of the spot, the photographer reveals the perfectly timed stills that have been taken while the machine was in motion. The idea is that these are images and picture-perfect moments that may not be possible to capture with a smartphone camera. As a continuation of the campaign, Canon is revealing photography tips, as well as photo challenges, to encourage their consumers to “Shoot for Greatness.”

Source: Creativity Online 8/8/17

This Wine Brand Wants Hardcore Bikers Drinking its Rosé

Josh Cellars is the sponsor of this year’s Sturgis Motorcycle Rally, marking the first wine brand sponsor in 80 years. To celebrate, Josh Cellars will be hosting 10 tasting events over the 10-day rally to promote its new $14.99 rosé. It will also document the bikers' reactions on its Facebook and Instagram pages. Bikers may seem like an unlikely market for a drink most associated with seersucker and boat shoes, but the brand is aiming to buck the girly stereotype to capitalize on  the recent explosion in popularity of the wine.

Source: Ad Age 8/4/17

JetBlue is Selling Kitschy “Office Souvenirs” for Workaholics Who Never Take a Vacation

JetBlue has come up with a line of “Office Souvenirs” merchandise for workaholics who never take a vacation. The new line aims to help these people take home a cherished piece of their most recent and constant destination – the workplace. Items are available on JetBlue’s online store and range from snow globes with an office printer inside to a mug saying “Let’s circle back on that."

Source: Adweek 8/23/17

The Girl Scouts Just Teamed up With SETI for STEM Classes and Space Merit Badges

The Girl Scouts of the USA are teaming up with the Search for Extraterrestrial Intelligence (SETI) Institute for a five-year program called Reaching for the Stars: NASA Science for Girl Scouts. The program is funded by NASA’s Science Mission Directorate and will be led by the SETI Institute. The goal of the program is to encourage a lifelong love of science, tech, engineering and math (STEM) fields. The learning in the new program will be divided by competitions, as well as the introduction of new badges. The new badges will be available for girls at every scouting level and, by 2019, Girl Scouts will be able to earn badges in NASA’s space sciences, such as astrophysics, planetary science and heliophysics.

Source: Fast Company 8/18/17

Hawaiian Hotels Are Giving Away Free Eco-Friendly Sunscreen to Save the Reefs

To prevent the killing of Hawaii’s world-famous coral reefs, Aqua Aston Hospitality has teamed up with eco-friendly, mineral-based sunscreen Raw Elements to provide visitors with a sunscreen that is safe and free of chemicals that are killing off these beautiful natural sites. To make the swap, visitors are simply asked to mention it at check-in or at towel stations around the various resorts.

Source: Travel + Leisure 8/14/17

Google Doodle Celebrates the 44th Anniversary of the Birth of Hip-Hop

Google is marking the 44th anniversary of hip-hop with an interactive Google Doodle, giving people the chance to spin turntables like DJ Kool Herc did (when he was credited with creating hip-hop in 1973). The doodle ran globally for 40 hours and featured an intro and a turntable tutorial narrated by Yo! MTV Raps’ Fab 5 Freddy. The doodle also hosted a pair of interactive turntables with a virtual record crate full of hits and unlockable achievements celebrating some of hip-hop’s earliest pioneers.

Source: Entertainment Weekly 8/11/17

Oprah Winfrey Joins Kraft Heinz in New Supermarket Food Venture

Oprah continues to expand her empire and build her brand by launching a new line of refrigerated soups and side dishes in conjunction with Kraft Heinz. Under the name, “O, That’s Good,” the new line is marketed as healthy comfort food, like mashed potatoes, cauliflower and butternut squash soup. Oprah was heavily involved in recipe development and will be featured in the new ad campaign. Kraft Heinz is looking to bring great taste, convenience and nutrition together with this new line.

Source: USA Today 8/9/17

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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