Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.
Oprah continues to expand her empire and build her brand by launching a new line of refrigerated soups and side dishes in conjunction with Kraft Heinz. Under the name, “O, That’s Good,” the new line is marketed as healthy comfort food, like mashed potatoes, cauliflower and butternut squash soup. Oprah was heavily involved in recipe development and will be featured in the new ad campaign. Kraft Heinz is looking to bring great taste, convenience and nutrition together with this new line.
Source: USA Today 8/9/17