Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Starbucks Launches @Tweetacoffee: Send Coffee Through Twitter Now

Giving the gift of caffeine has never been easier. Starbucks recently launched the @Tweetacoffee program allowing people to send a $5 Starbucks gift card to their friend by logging on to their account, typing in their friend’s Twitter handle and clicking the Tweet Your eGift button. The recipient simply opens the link and has the bar code scanned at the register when making their java purchase.

Source: Good Morning America 10/28/13

Dodge Marks Grand Caravan's 30 Years With 30,000-Can Can'avan

This year, Dodge Grand Caravan and Chrysler Town & Country are celebrating 30 years of minivan leadership.  To commemorate this special milestone, Chrysler Canada has partnered with Canstruction to build a life-size replica of the Dodge Grand Caravan.  The Dodge Can’avan was built entirely out of canned 30,000 goods in Yonge-Dundas Square in Toronto, Canada and will be donated to Daily Bread Food Bank to provide nearly 2,000 food packages to families in need. (client)

Source: Motor Trend 10/30/13

Southwest Fliers Can 'Borrow' iPads on Three Busy Routes

Southwest Airlines is offering customers the ability to borrow an iPad2 when flying between three of the airline’s busiest airports.  The “iPad2 Lending Program” will make the devices available to rent, or “check out” at Chicago Midway, Denver and Oakland airports for flights going between these three destinations.

Source: USA Today 10/29/13

Warby Parker Founder's Next Move: A Tiny Barbershop

Warby Parker now has a new company, “Harry’s,” which sells men’s shaving products. The brand opened “Harry’s Corner Shop,” a two-seat barbershop in Manhattan. The shop offers haircuts and shaves, as well as tips from professionals and the entire collection of Harry’s razors and shaving cream. Depending on the success of the Corner Shop, Harry’s may open more stores in the coming years.

Source: Forbes 10/29/13

Campaign Makes it Hard to Ignore The Homeless

To help remind people that homelessness is all around us, the Salvation Army of Canada targeted locations that are frequented every day, making people aware that some have no choice but to call these places home. The Salvation Army placed house number plaques in ordinary public places, such as bus stops, phone booths and park benches, all of which are used as “beds” by the homeless. Each plaque reads “No one should have to call the streets home,” giving people the opportunity to donate via text.

Source: PSFK 10/28/13

They Came to Play: Behind The Scenes at The Kitten Bowl

The Hallmark Channel will air the first-ever Kitten Bowl all day on Feb.2, the day before the Super Bowl, with an encore during halftime. Model Beth Stern will host, and Yankees radio announcer John Sterling will handle the play-by-play. Fans don’t have to wait until game day for kitty content, though. Some of it will be posted beforehand on the Kitten Bowl YouTube page.

Source: New York Daily News 10/30/13

Zoinks! State Farm Saves Scooby-Doo and the Gang in Groovy Animated Spot

Like a good neighbor, State Farm is there – even for Scooby-Doo. In its first cartoon ad in decades, the insurance company helps Scooby-Doo and the gang when the infamous Mystery Machine breaks down roadside, putting them face-to-face with the Creeper. Luckily, State Farm agents are available to help around the clock, even the Scooby Gang from 1969.

Source: Adweek 10/29/13

Print Ads Feature Men Styled Like High-Pedigree Dogs

WildWash is a company dedicated to developing all natural pet cosmetics, free of chemicals that can cause irritation. The pet supply company launched a new campaign that features men groomed to resemble a few furry breeds. The ad aims to show WildWash products are as good for dogs as the ones that their owners would use.

Source: PSFK 10/30/13

Why Giraffes Are Taking Over Facebook

It’s the new head-scratching trend taking over Facebook. If you’ve noticed photos of giraffes populating your newsfeed, you’re not alone. A new Facebook trend involves a user posting a riddle to their Facebook page, requesting that friends guess the answer via private message. Users who guess incorrectly must change their profile photo to—you guessed it, a giraffe.

Source: TODAY 10/29/13

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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