Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.
Popsicle, the original superhero of the summer, just launched a new superhero-themed campaign! On June 21 the frozen treat is releasing a comic book featuring its orange, cherry and grape flavored pops as characters that will fight the evil forces of heat and boredom.
Source: AdWeek 6/4/15