Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Anheuser-Busch Halts Beer Production to Package Water For Texas Flood Victims

Beer manufacturer, Anheuser-Busch, has stopped all beer production and has begun producing cans of water. The water will benefit the flood victims in Texas and Oklahoma. The company plans to send approximately 50,000 cans of water to those in need. This isn’t the first helpful effort for the brand, as Anheuser-Busch's Cartersville location produced water to help the victims of Hurricane Sandy in 2012.

Source: Newsday 6/1/15

‘Transparent’ Sticks Up Emmy FYC Bathroom & Billboard Campaign in L.A.

An Emmy campaign has officially been launched for the Jill Solloway-created Amazon streaming series, Transparent. Single stall bathrooms across Los Angeles that were formerly assigned to specific genders are now gender neutral with a sticker combining the two symbols and the hashtag #BeTransparent prominently featured. Additionally, billboards will be placed in Los Angeles to reach TV Academy voters.

Source: Deadline.com 6/1/15

Old Navy Site Sends Free Flip-Flops Based on Your Top-Used Emoji

Old Navy debuted a website, emoodji.com, which tells users their top used emoji, suggests a dream vacation, and sends out a pair of free flip-flops (sadly not to everyone – only the lucky ones!) Fans can log into the site via Facebook, Twitter or Instagram. Cleverly, called “emoodji” because the website guesses moods based off which emoji is used the most.

Source: Mashable 6/2/15

Imagine if Your Bathroom Could Talk

In a funny yet surprising commercial, Quilted Northern touts itself as the product that is “meant to be forgotten.” The theory is that Quilted Northern’s bathroom tissue makes the go more enjoyable, allowing to users to forget they even went. The unusual part comes when bathroom objects, such as a rubber duck that is left on the counter, begin to come alive and bear witness to the events that unfold in the bathroom. Makes consumers think twice about their bathroom decorations!

Source: Adverblog 6/2/15

Purina Aims to Increase Cat Adoptions

Purina Cat Chow is partnering with 50 animal shelter partners, one in each state, in an effort to help 2,500 shelter cats find homes. The effort corresponds with Adopt A Shelter Cat Month, which is held every June. The brand is encouraging cat lovers to share their adoption or rescue story, picture or video online using the hashtag #MyRescueStory. For every story shared, Purina Cat Chow will donate $30 per cat and up to $1,500 per shelter. Fans can also join the conversation about cat adoptions during a Twitter party on June 9 from 8 to 9 p.m. ET by following the Purina Cat Chow handle at @CatsOutOfTheBag using #MyRescueStory to participate.

Source: MediaPost 6/2/15

This CEO Will Send Your Kids to School, if You Work For His Company

The CEO of Boxed, a wholesale shopping delivery experience, is offering an unusual perk for his employees: full college tuition for their children. While many companies offer tuition reimbursement for their workers, Chieh Huang is investing in his employees in a profound, new way and giving them more of an incentive to stick with the company. The offering is confined to just tuition (not room and board) and will be funded by outside investors and a non-profit foundation set up by the company.

Source: Huffington Post 6/2/15

Hey Retailers, Pinterest Just Got More Shoppable

Attention Pinterest addicts: The struggle of finding where to buy a pin is officially over! Pinterest will launch a new “Buy It” button at the end of the month, making more than 2 million products just a click away. Brands such as Macy’s, Kate Spade and Nordstrom will soon offer Pinterest posts featuring the buy button, which will link consumers directly to each site.

Source: AdWeek 6/2/15

Hanes Will Send You to Disney if You Find Lost Socks in The Park

Hanes, the clothing company, has launched the #FollowthatSock campaign, which encourages consumers to find lost socks in a virtual Disney World. Once players engage in the game and find the sock, they enter into the chance to win a trip to Disney World in Orlando. The campaign is set to run until June 8 and is being promoted on the brand’s social media platforms.

Source: MarketingLand.com 6/3/15

‘Big Bang Theory’ Creates Science Scholarship

The cast, crew and creator of the CBS comedy “The Big Bang Theory” have created a scholarship at the University of California, Los Angeles to help students interested in studying science fund their education. Given that the show focuses around science- savvy characters, “The Big Bang Theory” saw an opportunity to give back to 20 low-income students this fall. So far, more than $4 million has been raised for The Big Bang Theory Scholarship Endowment.

Source: New York Times 5/31/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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