Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


The Year of The Gender-Neutral Baby

Halfway through 2015, BabyCenter is tracking an emerging trend among new parents: the rise of gender-neutral baby names. According to the nearly 185,000 baby names registered on the site so far this year, neutral names are on the rise compared to 2014. Amari, Karter and Reese are just a few of the names on the rise for both boys and girls. (client)

Source: Time.com 6/23/15

Coach’s New Canine Campaign Was Inspired by Frasier

The newest campaign from Coach features famous dogs owned by Hollywood royalty like Ariana Grande and Lady Gaga. This unique idea came from a previous campaign for Coach that featured the dog from the classic ‘90s TV series, Frasier. Stuart Vevers, the creative director for the brand, came up with the idea for the famous pups to be featured.

Source: NYMag.com 6/24/15

Red Robin Unveils a New TERMINATOR GENISYS Burger

The gourmet burger chain Red Robin has used Skynet synthetic intelligence to create the ultimate Terminator-themed burger which is topped with roasted jalapeno, pepper jack cheese, shredded romaine, bacon, tomatoes, avocado and jalapeno aioli, served on a new jalapeno-cornmeal bun. Additionally, guests can go onto the burger’s own interactive page on the Red Robin website and play around with Terminator Vision. Red Robin is also offering a free movie ticket to see Terminator Genisys when guests purchase a $25 limited-edition Red Robin gift card. (client)

Source: Nerdist.com 6/19/15

Gmail is Finally Introducing a Way to Un-Send Emails

Users can now (finally!) un-send emails on Gmail. Gmail has added an “Undo send” feature on accounts, which allows the retraction of an email for up to 30 seconds after hitting send. The feature is not turned on by default, so in order to enable it, users must go to the “General” tab in Gmail settings. This feature has been in the works since 2009.

Source: Cosmopolitan 6/23/15

Celebrity-Backed Sleep Startup Casper Raised $55 Million

Startup brand Casper delivers foam mattresses directly to consumers and is off to a great start with famous investors such as Leonardo DiCaprio, Tobey Maguire and Adam Levine. The New York City-based sleep brand has become one of the fastest growing consumer brand stories and brought in a million dollars in revenue in the first 28 days of the company.

Source: New York Business Journal 6/23/15

Microsoft is Giving Away Windows 10 to Anyone Who Tests it

Microsoft is introducing a new way for users to get Windows 10 free of charge. Anyone wanting to try out the new software can install the Windows 10 preview version from a registered Microsoft Account and get the final version for free. Microsoft will require testers to use a Microsoft Account to receive updated builds, and even when Windows 10 is finalized testers can opt-in and keep receiving future test versions in the coming months.

Source: The Verge 6/20/15

Dentyne Launches Food Truck Campaign

This summer, gum company Dentyne is hitting the road to remind folks to chew gum for fresh breath. To prove just how effectively its gum works, Dentyne – in its own labeled food truck – is following other food trucks, like the Oscar Mayer Weiner mobile, around the country to provide foodies with breath-freshening gum. Fans can #FollowFood via the brand’s social media channels to see just what food festival it’s at.

Source: The Daily Meal 6/22/15

‘I Dough, I Dough’: Ben & Jerry’s Rebrands Flavor in Honor of Gay Marriage

In honor of the historic event that took place this past weekend, Ben & Jerry’s has renamed it's staple “Chocolate-Chip Cookie Dough” flavor to “I Dough, I Dough” to celebrate the legalization of gay marriage nationwide. It will be available all summer at participating Ben & Jerry’s shops or on the Human Rights Campaign website, where proceeds will benefit the equal rights group.

Source: Mashable 6/27/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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