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La-Z-Boy may be an older brand, but its looking toward a much younger crowd by overhauling the La-Z-Boy image. The brand is targeting millennials in a major way, starting with a change to stores in order to give a hipper vibe. La-Z-Boy is also looking into new ideas to make an impact on shoppers, such as sending designers to people’s homes for free advice and introducing commercials starring Brooke Shields that don’t discuss recliners, only other furniture options.
Source: Fortune.com 7/15/15