Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


New Anti-Drug Campaign Thinks Emojis Will Finally Get Teens to Listen

Partnership for Drug-Free Kids launched a new campaign designed to communicate with high school students about living above the influence. Its advertisements are written entirely in emojis to help better communicate with teens on a peer-to-peer level and highlight the pressures today’s youth face, including smoking and drinking, body image, bullying and sex.

Source: Huffington Post 7/16/15

Meet The Cows Behind Chick-fil-A's Most Successful Campaign

Chick-fil-A has been successfully using cows to market its brand since 1995 utilizing the farm animals to ask its customers to “Eat mor Chikin.” Twenty years later, Chick-fil-A has released a video that reveals the identities of the famous cows - taken care of Cowboy Phil - and the tricks that the cows learn from him for their moments in the spotlight.

Source: Business Insider 7/14/15

Maytag Hits Grand Slam Through Social Media Integration

Home appliance brand Maytag is exhibiting its American heritage through an integrated campaign that includes a focus on social media channels, featuring content surrounding Major League Baseball and real Maytag employees. Maytag recently announced its sponsorship of Major League Baseball and is using the partnership to solidify its All-American image. The brand will be sharing exclusive content related to baseball, as well as spotlighting actual Maytag factory workers.

Source: Mobile Marketer 7/15/15

ASICS Kicks Off 'Gel Runs Deep' Effort

After five years in the making, ASICS is releasing its new running shoe, the Gel-Quantum 360. To mark its release, the brand is running a “Gel Runs Deep” campaign, which promotes the shoe’s gel cushion. Additionally, the company is sponsoring a social media contest on Instagram, in which participants must do three interactive challenges and have photo proof using the hashtag #WheresGELY. Participants then can bring their photos into stores and enter for a chance to win a free pair of shoes, which retail at $170 for adults and $120 for kids.

Source: MediaPost 7/14/15

Win Free Chipotle For a Year With The "Friend or Faux" Experience (That's a Lot of Burritos)

On July 21, Chipotle will launch an interactive experience called “Friend or Faux,” in which users will learn about the difference between the ingredients that Chipotle uses versus the ingredients its competitors use. Users will automatically win a BOGO coupon (buy one, get one free) once the game is played. One hundred people will then win the “first place” prize, which is a catered Chipotle party for 20 people. However, the best prize will be awarded to 50 lucky Chipotle enthusiasts, who will get free Chipotle for one year.

Source: Bustle 7/15/15

Spirit Touts Ultra-Low Cost Model in New Publicity Campaign

Spirit Airlines has just launched a new publicity campaign highlighting its ultra-low cost business model. “Nothing comes for free,” is the tagline Spirit has adopted, explaining that its à la carte fees are in place to save passengers money. When an airline ticket includes free "perks" like food and baggage, some passengers end up paying for items or services that they don't need. To help further the concept, Spirit unveiled unbundlers.com, an advertorial website featuring a team of vigilante lawyers dedicated to getting air travelers their money back.

Source: USA Today 7/15/15

ASOS Launches Weekly Podcast in Customer Engagement Push

Popular online clothing retailer ASOS has become the very first retailer to launch a podcast in an effort to reach and engage with customers more creatively. There are 13 episodes that feature guests such as Irene Agbontaen, founder of Taller Than Your Average, who happens to be an ASOS seller. The guests share their success stories, as well as lessons learned in the business. The podcast is available on iTunes and Acast’s website, where ASOS also links customers back to its own site.

Source: Retail Week 7/15/15

Blue Moon Celebrates 20th Under Real Blue Moon

Friday, July 31 marks two major occasions, the first being the second blue moon taking place in the month of July and the second is the 20-year anniversary celebration of Blue Moon, which will be hosted in 750 locations around the country. The brand, owned by MillerCoors, is timing the celebrations so that there will be an official toast at 10 p.m. local at each location. Each event will also have a special and limited-volume Blue Moon 20th Anniversary Ale on hand.

Source: Media Post 7/16/15

How La-Z-Boy is Going After Millennials

La-Z-Boy may be an older brand, but its looking toward a much younger crowd by overhauling the La-Z-Boy image. The brand is targeting millennials in a major way, starting with a change to stores in order to give a hipper vibe. La-Z-Boy is also looking into new ideas to make an impact on shoppers, such as sending designers to people’s homes for free advice and introducing commercials starring Brooke Shields that don’t discuss recliners, only other furniture options.

Source: Fortune.com 7/15/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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