Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.

Pumpkin Spice Peeps Are Real and We Tried Them

The classic, sugar-coated marshmallow chicks have jumped on the pumpkin spice bandwagon and are sure to please. As the leaves turn brown and pumpkin spice reemerges on the “basic” scene, fans of this sugary treat can indulge in the marshmallowy goodness that is PEEPS. (client)

Source: 8/5/15

These Jeans Will Charge Your iPhone While it Sits in Your Pocket

Joe's Jeans, a Los Angeles-based apparel company, has developed a new denim line it calls #Hello jeans, which will let buyers charge their phones on the go. The pants have a special opening right above the back pocket making it so you can slide a portable battery pack inside. The battery pack will connect to the phone through a power cord hidden along the seams of the denim.  The best part? They have different styles!

Source: Huffington Post 8/6/15

Papa John’s Highlights Better Ingredients in New Campaign

In Papa John’s newest one minute ad, the chain is focusing on its fresh ingredients used to make each pizza, saying they have always made a commitment to quality before it was a trend. This year and next, the company will eliminate 14 ingredients like artificial colors, preservatives and corn syrup from sauces and replace them with natural options. Papa John’s will also show 15 second clips on its website and is inviting food bloggers to its headquarters to see how its pizza is made.

Source: AdWeek 8/3/15

Caress Launches Touch-Activated Instagram Films

Unilever’s Caress brand launched the first “touch-activated” Instagram films to promote the new Caress Forever body washes, which release a burst of scent when the user touches her skin within 12 hours after showering with the products. For the experience, the user gets to select from two different film-viewing experiences. Teaser trailers and stills are being used to drive users to choose a storyline/film experience.

Source: MediaPost 8/5/15

Calling All Artists: MTV Wants You to Complete Those Cryptic VMA Ads

Calling all artists on the internet! MTV is asking anyone interested to check out its landing page and take a crack at finishing the MTV Video Music Award promos. Artists can download green-screen billboards, stickers, backgrounds, etc. as well as videos and photos of musical artists including Miley Cyrus, Kendrick Lamar, Taylor Swift, Bruno Mars and others. MTV will choose winning submissions and place the winner’s social avatar and/or handle on the finished products before the VMAs on August 30. All submissions will immediately be featured on the landing page.

Source: Mashable 8/5/15

In Clever Drone Stunt, Fantastic 4's Human Torch Comes to Life And Flies Around New York

A viral video brought Fantastic 4’s ‘Human Torch’ to life, as a flaming human-shaped drone was set free to fly through  the New York skies this past week. On set to help manage the stunt were 10 firefighters and two chiefs with access to fire trucks, water, CO2 and gas masks, alongside the professionals operating the drone. This impressive stunt was performed to help launch the upcoming movie premiere of Fantastic 4, which hit theaters on August 7.

Source: AdWeek 8/3/15

Ty Releases Commemorative Cecil The Lion Beanie Baby to Raise Awareness of Wildlife Conservation

Ty Inc., the maker of Beanie Babies, has announced a commemorative Cecil the Lion beanie baby in the wake of global outrage surrounding the death of the beloved lion in Zimbabwe in July. All proceeds from the sale of the conservation-themed Beanie Baby will go toward the University of Oxford’s Wildlife Research Unit, which had been tracking the protected lion through a GPS collar. The company hopes the special edition Beanie Baby will raise awareness for animal conservation.

Source: 8/4/15

Lowe's Taps Into Tech to Promote New Manhattan Locations

Lowe’s created animated window displays to help generate buzz for its new Chelsea district store location. The window displays bring to life its “Fix in Six” vine campaign, which provides six-second home-improvement tutorials. The displays show fixes for city living, including painting a room a light color to make it look bigger and hanging a bike from a ceiling to conserve space.

Source: Ad Age 8/3/15

KitchenAid Cooks up Brand Video Series For New Product Launch

KitchenAid has launched a six-episode web series entitled “KitchenAid Professional Series Cutlery”, featuring West Coast culinary experts who talk about their careers and passions, while using the Professional Series knives to make signature dishes or cocktails. Not only will the brand distribute these videos on its social media proprieties as well as the culinary experts’ profiled pages, the content will drive viewers to the collection’s product page on Amazon, which is exclusively selling the collection until October 18.

Source: Digiday 8/4/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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