Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.
KitchenAid has launched a six-episode web series entitled “KitchenAid Professional Series Cutlery”, featuring West Coast culinary experts who talk about their careers and passions, while using the Professional Series knives to make signature dishes or cocktails. Not only will the brand distribute these videos on its social media proprieties as well as the culinary experts’ profiled pages, the content will drive viewers to the collection’s product page on Amazon, which is exclusively selling the collection until October 18.
Source: Digiday 8/4/15