Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


If This Sochi Ad Doesn't Make You Tear Up, Then Check Your Pulse

Procter & Gamble has created a sequel to its 2012 London Olympics ad, leveraging the upcoming Winter Olympics in Sochi, Russia. The emotional ad shows moms helping their young athletes go to practices, overcome obstacles and get back up again after falling. Later the grown-up children are revealed as Olympic athletes competing in the games, with their moms still on the sidelines as their number one fans. 

Source: Mashable 1/6/14

Beam Shakes Up Brand With ‘Sauza’

Sauza Tequila and Justin Timberlake have joined forces to launch Sauza 901 super premium Tequila. The co-branded partnership blends the creativity of an award-winning entertainer with the quality and history of iconic Sauza Tequila to craft a smooth, versatile and unique taste that is a cut above the rest. It's called 901 for "the time when the night gets interesting" and a nod to Justin's hometown Memphis, Tennessee's area code: 901. (client)

Source: CNBC 1/9/14

Doc Brown Sets The DeLorean to 2014, Arrives at CES to Shill For Gibson

At CES 2014, Gibson set up a replica “Back to The Future” DeLorean and brought Christopher Lloyd in to play the same ES-345 guitar Marty McFly used when rocking to “Johhny B. Goode.” It was all part of an elaborate event from Gibson, during which Lloyd, donning a set of Google Glass, “traveled back” to 1894 to see Gibson's very first guitars.

Source: The Verge 1/7/14

Gambling Sponsorship For 76ers, Devils is First by U.S. Teams

The New Jersey Devils, Philadelphia 76ers and the Prudential Center in Newark have announced a multiyear marketing agreement with Partypoker, making them the first U.S.-based professional sports team to align themselves with online gambling. As part of the agreement, Partypoker will become the official gambling partner of the Devils, Sixers and the Prudential Center, including social media, digital asset creation and mobile. Additionally, fans will be able to compete for prizes, including tickets for suites, road trips and marquee events such as the upcoming Jay-Z concert at the Prudential Center.

Source: Bloomberg News 1/9/14

Walgreens Uses Crowdsourced Delivery Service to Get Cold Medicine to Sufferers

Amidst cold season, Walgreens customers can use the TaskRabbit app to order cold and flu medicine from their local store to be delivered right to their doorstep. To simplify things, the TaskRabbit app has been updated with a section that’s dedicated specifically to Walgreens cold and flu relief. A user simply taps the newly added Walgreens button, enters the products needed and indicates a preferred delivery time.

Source: PSFK 1/9/14

Battle of The Bands Competition Gives Emerging Artists The Chance to Take The Stage in Rome

Hard Rock is giving aspiring musicians the chance of a lifetime with their latest campaign, an international battle of the bands called Hard Rock Rising. Musicians can register on Facebook and select stars will move on to the live performance phase. The panel of judges includes music industry professionals and the grand-prize winners will have the opportunity to perform at the first ever Hard Rock Live Rome music festival. (client)

Source: MusicConnection 1/8/14

Buy it Like Beckham? H&M Plans Interactive Super Bowl Ad

Everyone wants to bend it like Beckham and now, you can buy it like Beckham! During the Super Bowl XLVIII, owners of a Samsung Smart Television can buy products from Beckham’s Bodywear line with a simple, instantaneous click of their remote.  H&M is launching a prime time Super Bowl commercial with David Beckham promoting its new line of underwear. At the end of the ad, a pop-up will appear at the bottom of the screen giving owners links for more information and the ability to buy items.

Source: Mashable 1/7/14

Old Spice’s New ‘Mom Song’ Ad – Freaky or Funny?

Old Spice has dominated social media this past week with its new “Mom Song” videos. The hilarious advertisements feature upset mothers singing a song about reluctantly recognizing their sons are entering manhood. Highlights include one mom hiding behind a curtain and another under couch cushions. The campaign is also part of an educational effort to prevent overspraying, where young men overcompensate for the hideous smell of their pubescent bodies.

Source: Today 1/6/14

What The L is Staples Thinking?

“What the L is going on at Staples?” To show the world that they are expanding their product selection to include much more than just office supplies, Staples has removed the “L” from its name and will replace it with different products to spark a conversation with customers. The #WhatTheL campaign is helping re-launch the brand as it is updating its slogan from “That Was Easy” to “Make More Happen” and helping customers do more.

Source: Daily Finance 1/6/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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