Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Dell’s Back-to-School Campaign is a Docuseries About Young Achievers

This year, Dell is releasing a documentary series following four different young achievers in the fields of science, fashion and technology. Dell’s mission is to sell its 2-in-1 laptop and tablet by showing teens using the technology to follow and achieve their dreams. What better way to talk about expertise than to leverage kids that are actually experts in their field?

Source: AdWeek 8/10/15

Nick Jonas Urges Students & Teachers to Collaborate In New Campaign

In an effort to support students, teachers and schools, non-profit Think It Up has teamed up with Nick Jonas and Staples for students to promote better learning projects in classrooms across the country. Staples has pledged $10 million to support Nick and Think It Up; a video featuring Nick discussing passions with students was released earlier this summer. As part of the campaign, students can win a $50,000 dollar scholarship and VIP Red Carpet experience to a Think It Up event later this year.

Source: Hollywire 7/9/15

Great Clips Gives People #MoreMinutes With Its Back-to-School Campaign

Recognizing that parents never have enough time to complete their back-to-school to-do list, Great Clips created its #MoreMinutes campaign. Through September 11, parents are encouraged to use #MoreMinutes on social media, along with photos of things they could use help with, which will enter them for a chance to win a small gift from Great Clips. The campaign was launched to raise awareness about its Great Clips Online Check-In app, which allows customers to save time when checking into the salon.

Source: Aiken Standard 8/7/15

Macy's Sings Its Way Into Consumers' Minds During Back-to-School

This back to school season, Macy’s is hosting an a cappella challenge for elementary, middle and high schools, as well as colleges, across the country. Three winning schools will be chosen based on video submissions and will be awarded $25,000. This is the second year Macy’s is hosting the challenge and has promoted the effort through two television ads.

Source: AdAge 7/28/15

KIND Snacks’ Back-to-School Instagram Campaign Asks Parents to Share Summer #MomentThatPopped

As the much-dreaded back-to-school season descends upon us, health bar KIND joined forces with celebrity animator and artist Rachel Rye to launch #MomentThatPopped, an Instagram-centered social media campaign that encourages parents to share their family’s most memorable moments of the summer. The “popped” theme coincides with the launch of the company’s new line of snack bars, which include flavors like Popped Dark Chocolate With Sea Salt and Popped Salted Caramel. Users who shared their special moments were entered into a drawing to win a custom vintage lunchbox adorned with artwork created by Ryle.

Source: MarketingLand.com 8/10/15

American Eagle Launches Back-to-School Try-on Sweepstakes

American Eagles Outfitters launched a contest asking customers to enter within the store’s fitting room by simply trying on jeans. While trying on or searching for American Eagle’s Denim X or Flex, customers were asked to text JEANS to 32453 and were encouraged to share their experience by uploading photos and using #AEOStyle. Entrants had the opportunity to win a grand prize of $10,000 in cash and  win a MacBook Gold laptop, Apple Watch, iPhone 6 or iPad Air laptop. All participants were offered a coupon of $15 off a purchase of $75 or more in-store or online.

Source: Media Post 7/13/15

Juicy Juice Gets a New Look Ahead of Back-to-School Season

In honor of back-to-school, Juicy Juice released a new line of drink pouches, bold new flavors, a package makeover and an upgraded website rich with information. New flavors include Strawberry Watermelon, Passion Dragonfruit, Peach Apple and Cranberry Apple which will be available nationwide. New imagery on the pouches includes vibrant, taste-tempting fruit images.

Source: Bevnet.com 8/6/15

One Mom is 'Changing The Face of Beauty' With Back-to-School Campaign of Children With Disabilities

Changing the Face of Beauty is an organization committed to making sure that people with disabilities are included in media and advertising. This year, they have teamed up with Livie & Luca, a homemade shoe company, to create the #ImGoingBacktoSchoolToo campaign. The campaign is aimed toward retailers and hopes to inform them about the benefits of including children with disabilities in their advertising and marketing efforts. Changing the Face of Beauty welcomes donations for the campaign and Livie & Luca will match 100 percent those donations.

Source: The Stir 8/5/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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