Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Under Armour Launches First Major Brand Campaign

Under Armour has launched a campaign titled, "Rule Yourself," which features some of the country’s greatest athletes including Tom Brady, Stephen Curry, Jordan Spieth and Misty Copeland. The basis of this all-star-studded campaign is that it takes 10,000 hours of repetitive practice to become the best. The first spot, titled, “Anthem,” features many imitations of these athletes practicing the repetitive basics in their respective sports, which represents the hours of effort put in, showing how hard they worked to become the tremendous athletes they are today.

Source: ESPN.com 8/23/15

Refinery29 Launches Online Influencer Network

Refinery29 is launching “Here and Now,” a new online space where Instagram, Snapchat, YouTube and Pinterest stars who have a large following will develop and produce video and editorial content. The select group of contributors are highly influential in the fashion, lifestyle and beauty categories.

Source: The Hollywood Reporter 8/14/15

Wheaties Teams Up With Brewery to Make Beer

Thanks to Wheaties, beer lovers can be champions too. The General Mills cereal teamed up with wheat beer company, Fulton Brewery, to create HefeWheaties, a brand new recipe. On Aug. 26, the beer will make its debut in Minnesota, the state that both companies call home. If it is successful, Wheaties fully intends to ramp up production and make HefeWheaties available in other markets.

Source: Yahoo! 8/13/15

Panera Adds Blueprint, Harmless Harvest, Joia

Panera announced that Blueprint, Harmless Harvest and Joia have been added to its bottled beverage lineup in order to expand its commitment to sell food items made without artificial ingredients. The news comes just months after the chain released a list of 150 ingredients that it has removed or plans to eliminate from its bakery cafe items. BluePrint’s Beet Red and Green juices, Harmless Harvest’s organic coconut water and Joia’s Grapefruit Chamomile and Cardamom Soda, will now be available in every Panera restaurant.

Source: BevNet 8/18/15

Manning Bros Make Teens Sweat it Out For Some Gatorade

Peyton and Eli Manning are making sure teenagers put in the work before they can reap the benefits. As part of Gatorade’s “Sweat It to Get It” campaign, the Manning brothers are featured in new commercials. In one of these spots, they instruct two teenage boys on how to get their blood pumping and sweat running so the vending machine gives them a Gatorade. The funny bit shows one of the boys repeating “That’s Peyton Manning,” while ignoring the Giants quarterback is there as well.

Source: USA Today 8/18/15

Fans Win in This Dunkin' Donuts Contest When MLB Teams Score a Lot of Runs

Fans can step up to the plate for a chance to win prizes every Tuesday during Major League Baseball's regular season, thanks to an online contest developed by Hill Holliday for Dunkin' Donuts. Early each week, MLB and its teams use the #MLBRunsOnDD hashtag on social media to drive fans to a contest page. After signing up, fans will be eligible to win prizes if the league's 30 teams combine to score 125 runs or more that Tuesday, the one day each week—apart from Sunday—every team is in action. During the campaign's first 11 weeks, MLB teams surpassed the 125-run mark four times.

Source: AdWeek 8/17/15

New Wipes Let Parents Smear Baby Poop All Over Unsolicited Child Care Advice

A mother’s intuition is everything, however, “experts” and bystanders feel the need to constantly bombard new mothers with the do's and don'ts of parenting. Recently launched in the United States, Tommee Tippee created a new line of baby wipes that are made from recycled baby and parenting books. In order to promote its new line, Tommee Tippee launched a campaign called “Parent On,” which takes a comical approach at expressing how mothers feel when others share their opinions on her parenting tactics.

Source: MarketingLand 8/18/15

SpaghettiOs Focuses on Social, Games For 50th Anniversary

To celebrate SpaghettiOs 50th anniversary, the Campbell Soup Company is attempting to increase sales by playing on adults’ memories of eating the pastas when they were kids.  The program, which started on Aug. 18 and will run for two months, has launched a social media campaign called, “The BIG FIVEO 50th Birthday Celebration.” During the campaign, people can find “party games” with prizes, giveaways and other surprises on Facebook.  The brand also released limited-edition 50th birthday cans, while influencers were asked to create three party games and encourage fans to participate. The posts are tagged #BIGFIVEO.

Source: MediaPost 8/19/15

Apple Music Pitches Personality And Emerging Artists in New Campaign

Apple Music is going back to basics and playing up its ability to help fans discover the best new music in a campaign that takes a personal approach - and jabs at other companies that use algorithms to power new music. The campaign’s three ads feature a variety of emerging artists at the forefront of music, and in conjunction with a voiceover, the commercial notes how Apple Music can function more as a community for both artists and fans alike; that differs from services like Spotify or Pandora, which (according to Apple), offer a less personal touch.

Source: Fast Co. Create 8/17/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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