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Apple Music is going back to basics and playing up its ability to help fans discover the best new music in a campaign that takes a personal approach - and jabs at other companies that use algorithms to power new music. The campaign’s three ads feature a variety of emerging artists at the forefront of music, and in conjunction with a voiceover, the commercial notes how Apple Music can function more as a community for both artists and fans alike; that differs from services like Spotify or Pandora, which (according to Apple), offer a less personal touch.
Source: Fast Co. Create 8/17/15