Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Eatin’ Good! Red Robin Rolls Out The ÜberBurger And Oktoberfest-Inspired Menu

Red Robin recently rolled out its limited-time, Oktoberfest-inspired menu featuring the ÜberBurger, a half-pound Black Angus burger topped with candied bacon, grilled bratwurst and Samuel Adams Oktoberfest glazed onions, drizzled with Merkts beer cheese on a toasted hand-crafted pretzel bun with shredded romaine lettuce and beer mustard. But that isn’t all! Red Robin also introduced some tasty new additions that capture the flavors of fall, including Great Northern Poutine Fries and the Cheesy Beer Brat, and also brought back a guest favorite, the Spiced Pumpkin Pie Milkshake, made with real pumpkin. YUMMM! (client)

Source: StupidDope 8/27/15

Harley-Davidson Raises Twitter Periscope For Global Product Reveal

Harley-Davidson has set the bar for revealing new products! The brand virtually went 26,190 miles through 24 time zones in about 26 minutes via Persicope, Twitter’s live-streaming application. The new bikes that were featured include the Iron 883, Forty-Eight, Harley-Davidson Street 750, Softail Slim S and Fat Boy S motorcycles. A recap of the entire venture can be seen on YouTube.

Source: MediaPost 8/24/15

Amazon Rolls Out 1-Hour Alcohol Delivery Service

Fans can fully embrace laziness with the announcement of Amazon’s new trial of one-hour alcohol delivery. The new initiative is part of the Prime Now movement, which allows Amazon Prime members to get essential items delivered to them in 60 minutes or less. As of right now, the delivery service is only available in select northwest zip codes. However, depending on the success, Amazon hopes to bring this delivery service to the entire country.

Source: Refinery29 8/26/15

Booking.com is Now Turning Your Best Summer Snapshots Into Clever, Silly GIFs if Your Pics Are Cool Enough, That is

Through Sept. 3, Booking.com wants users to send in “jealousy-inducing” pictures from the summer so the brand can turn favorite photos into fun and animated GIFs. This contest is a push for the company to market its “Wing Everything” campaign that promotes spontaneous vacations. Participants can submit their photos by using the hashtag #WingItYeah on Twitter or Instagram, or by submitting it directly on Booking.com for a chance to see their photo come to life.

Source: AdWeek 8/24/15

Water District Wants to Set Your Shower to Music to Make it Quicker During Drought

With the current drought in California, the Metropolitan Water District of Southern California took a creative approach to encourage residents to conserve water. Partnering with Pandora, the district curated a station titled the “Water Lover’s Station,” which consists of songs strictly under five minutes to encourage quicker showers. The song selection, which is all water-related tunes, includes classics such as “Bridge Over Troubled Water.”

Source: LA Times 8/21/15

‘Pay’ For Your Snacks With Photos at The Google Food Truck

In a food truck stunt highlighting Google Photos’ search functionality, Google is promising free snacks in four US cities to people who can find a specific photo on their phone in 20 seconds. The idea of the challenge is to have participants beat a large countdown clock by locating a photo on their phone that falls into a popular Google Photos search category – for example, boat, dog or beach – within 20 seconds. Those who beat the clock “pay” for their snack by showing the matching image. The campaign kicked off in NYC last week, where they partnered with Wafels & Dinges, then traveled to LA and Portland, and will finish the tour with a stop in Austin.

Source: Creativity Online 8/25/15

New Pop-Tart Beer is Not Part of a Balanced Breakfast (But We Won't Tell)

Who says beer isn’t for breakfast? On Aug. 29, 21st Amendment, a California brewery, will be releasing a new India-style red ale called Toaster Pastry, a tribute to classic breakfast treat Pop-Tarts. The idea spurred from the company’s acquisition of a new brewing facility that was once a Kellogg’s factory. Along with the release, the company will also be featuring a new 19.2 ounce can size.

Source: Mashable 8/22/15

#ClothesWithoutLimits: Fed-Up Moms Create Their Own Clothing For Girls

The #ClothesWithoutLimits campaign is hoping to spread awareness to the current limitations when it comes to clothing for girls and how clothing that bashes gender stereotypes can have an impact far beyond the outfits themselves. The mothers behind #ClothesWithoutLimits say there are signs major retailers are slowly getting the message. But still, there is a long way to go before girls and boys can find clothing that doesn’t cater to a gender stereotypes in most stores. The campaign is working to inspire kids not to have to be brave about wearing the things they like. Instead, kids should be able to wear the things that they feel most comfortable with and express their likes freely.

Source: CNN.com 8/26/15

‘Butthurt,’ ‘Awesomesauce’ Among New Words Added to Oxford Dictionaries

The Oxford Dictionary has announced new words and phrases that were officially added to Oxford Dictionaries. Some new words include "bruh (noun): a male friend (often used as a form of address)," "brain fart (noun): a temporary mental lapse or failure to reason correctly" and "butthurt (adjective): overly or unjustifiably offended or resentful."  "Fat-shame," "hangry" and "manspreading" also made the list of newly added words, as did "Redditor."

Source: Seventeen.com 8/27/15

General Mills Uses Blippar to Bring Monster Characters to Life on Boxes

In an ambitious Halloween push, General Mills has begun utilizing Blippar, an augmented reality technology to bring its monster characters on cereal boxes to life. Once a consumer downloads the Blippar app, he or she can point his or her smartphone toward the front of the Count Chocula, Franken Berry and Boo Berry boxes to see the featured character appear to jump off of the box while saying a specific phrase. If the consumer points his or her phone at the back of the box, he or she will gain access to vintage packages and old television advertisements from the 1970s and 80s. The limited edition interactive boxes will be launched in September.

Source: MediaPost 8/25/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

Have questions? Comments? Suggestions? Send an e-mail to .

Recent Hotsheets


2017

2016

2015

2014

2013