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Fiber One has created an ad that seems to be a pregnant man, featuring vocals from Michael Bolton. The spot shows a couple appearing to be going through the steps of pregnancy together with the man suffering cravings, pains, etc. However, at the end of the commercial when he goes into “labor,” he is shown coming out of a bathroom without the stomach viewers have previously seen and the words, “If you’re irregular, get more fiber,” flash across the screen.
Source: Fast Co Create 9/3/15