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To re-work its corporate identity, Verizon has decided to switch up its logo and branding. The campaign highlights Verizon’s network capabilities and showcases the difference better quality service makes in people’s lives. The campaign includes TV spots that will run during high-profile events such as college and NFL football games through online, print, digital and outdoor marketing elements. The name of the campaign is "Better Matters," as better is how Verizon believes it differentiates itself in the marketplace.
Source: Marketing Dive 9/10/15