Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Timberland Looks Beyond Millennials in New Ad Campaign

Timberland explores everyday adventures with its new ad campaign in an effort to promote styles that are trendy and versatile for the fall season. The brand understands that it typically caters to millennials, but with this campaign Timberland wants to show that its products also cater to the “outdoor life-styler” who is both trendy and outdoorsy. The campaign features more than 500 pieces of digital content including paid and owned media, digital product and lifestyle videos, banners and lookbooks. (client)

Source: Ad Age 9/10/15

Kellogg's Honors Queen Elizabeth's Reign With Limited-Edition 'Queen Flakes'

After longtime royal biographer Brian Hoey told People that Queen Elizabeth's morning routine includes a bowl of cornflakes, Kellogg's decided to create a custom box dedicated to the U.K.'s leading lady. In celebration of the queen's love for the iconic cereal, Kellogg’s is releasing Queen Flakes, a royal twist on the standard cornflakes. The limited-edition boxes are studded with macadamia nuts (one of the Queen's favorite snacks) in addition to edible diamonds and pearls.

Source: Delish.com 9/8/15

Ralph Lauren's Futuristic Fashion: The PoloTech Smart Shirt

After a study on ball boys at the 2014 United States Open, Ralph Lauren is releasing a PoloTech smart shirt for men that is embedded with sensors to track vital signs such as breathing, heart rates, stress levels and calories burned. The shirt streams the information to an app that will generate customized workout programs for the man wearing the shirt. The PoloTech is the first product of the relaunch of Ralph Lauren’s Polo Sport line, which started in 1992 and was closed in 2000.

Source: Forbes 9/8/15

'Daily Porkcast' Combines Weather Updates, Recipes

The National Pork Board's latest effort to encourage consumers to eat more of the meat is a weather-inspired menu planning tool. It offers U.S. users real-time weather, along with daily recipes that fit those forecasts. Seven top chefs each created a recipe that best suits the weather of his or her region, with special fall recipes included. The Porkcast is a way to showcase the many different ways that pork can be prepared, such as grilling and oven roasting.

Source: MediaPost 9/9/15

Just For Men Makes Furry Social Media Appeal Celebrating Beards

Just for Men is hosting a beard contest, calling on fans to share pictures of their strong facial hair. Those who enter have the chance of winning a two-person trip to New York where they will be a part of the 2015 Just For Men National Beard and Mustache Championships. As part of the campaign, Keith Hernandez and Walt Frazier are participating as spokesmen.

Source: Mobile Marketer 9/9/15

Disney Lipsticks Are Every Princess-at-Heart's Dream Come True

Go on and kiss the girl with LA Splash’s new Disney-themed line lipstick! Princess fanatics everywhere will be fangirling over these shades, featuring colors of Ariel, Jasmine, the evil queen and Nala. The 12 royalty-inspired colors are $14-a-pop and range in color from deep, rich reds to playful pinks, allowing any fan to channel their inner princess!

Source: Huffington Post 9/8/15

Keurig Launches Campbell's K-Cups

In its first foray into food, Keurig, the single-serve coffee brewer company, has partnered with Campbell’s to produce officially licensed soup-pods for its brewing machines. While third-party brands have produced non-licensed products such as oatmeal that is designed to work with the brewing machines, this is the first-official partnership for the brand in edibles. The initial release will include two flavors: Homestyle Chicken and Southwest Style Chicken.

Source: CNN Money 9/10/15

H&M Makes Recycling Look Pretty Badass in New Campaign

H&M set out to prove that rules are made to be broken in its latest campaign, “Close the Loop." The campaign was launched with a video of characters, including Iggy Pop, breaking various fashion rules to convey the message to its customers that the only actual rule of fashion is to recycle your clothes. To reinforce the message, H&M will accept and recycle customer's clothes through any of its 3,300 stores worldwide.

Source: Huffington Post 9/8/15

After Logo Refresh, Verizon Launches 'Better Matters' Branding Campaign

To re-work its corporate identity, Verizon has decided to switch up its logo and branding. The campaign highlights Verizon’s network capabilities and showcases the difference better quality service makes in people’s lives. The campaign includes TV spots that will run during high-profile events such as college and NFL football games through online, print, digital and outdoor marketing elements. The name of the campaign is "Better Matters," as better is how Verizon believes it differentiates itself in the marketplace.

Source: Marketing Dive 9/10/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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