Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.
GE launched a campaign with the premiere of The Late Show with Stephen Colbert to recruit millennials and position itself as a “digital industrial” company. Industry insiders believe late night TV’s demographic is becoming a place where brands can be seen as smart and culturally relevant. A series of three spots will be complemented by social media and run throughout the fall during late night shows like Colbert’s and The Tonight Show with Jimmy Fallon.
Source: Marketing Dive 9/10/15