Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Under my Umbrella

With the chance of rain in the forecast during New York Fashion Week, AccuWeather leveraged this forecast by utilizing its AccuWeather MinuteCast Street Team to help Fashion Week attendees stay stylish and one-step ahead of any possible precipitation. Not only did the street team protect attendees with their umbrellas, they informed fashion enthusiasts that they can check AccuWeather MinuteCast to ensure they stay away from any outfit-ruining rain with its proprietary minute-by-minute precipitation forecast. (client)

Source: People.com 9/15/15

There is Now a Dating App For Bacon Lovers

Oscar Mayer has put together a dating app that brings bacon lovers together as one. The app is named “Sizzl” and before fans are thrown out into the world of bacon-lovers looking for love, they are directed to answer a series of questions for their dating profile. The questions include, “What kind of bacon do you love the most – pork, turkey or both?” and “How do you like your bacon cooked – chewy, crispy or burnt?” The app uses GPS to find other app users locally or nationwide, and similar to the way Tinder works, if both “like” each other’s profiles, they are directed to a messaging platform where they can get to know each other.

Source: TIME 9/16/15

Pitch Perfect 2 Ramps up DVD Release Through Lip-Syncing Contest

Universal Studio’s Pitch Perfect film franchise is hosting a lip-syncing social media contest offering the chance to win a spot in the next installment of the series just in time for the DVD release of Pitch Perfect 2. Using Dubsmash and the hashtag #PitchSmash, fans are able to enter the contest on social media, specifically Vine and Instagram, with this once-in-a-lifetime prize on the line. 

Source: Mobile Marketer 9/16/15

Taco Bell to Open Upscale ‘Cantina’ Restaurants

Fan favorite fast-food, Taco Bell,  is stepping it up a notch to serve alcoholic beverages along with tapas-style appetizers at their new “Cantina” restaurant locations. Additionally, the brand will be modernizing the restaurant to keep up with the lifestyle of millennials as well as other QSRs like Chipotle.

Source: WSJ.com 9/15/15

DKNY Gets Personal for NY Fashion Week With Instagram Direct Campaign

In an initiative conceived by the creative directors at DKNY, the brand will use Instagram's newly updated messaging feature, Instagram Direct, to provide fans personalized content on how DKNY’s designs were conceived. Content will range from explanatory videos to sketches to behind-the-scenes images. Fans can follow looks from the show tagged with the official hashtag #DKNYSS16, and then use the new Instagram "Direct" arrow to send looks they like to @dkny. This content will be sent to only the fans who use the Direct feature, and will not be available to everyone following @dkny.

Source: Creativity Online 9/16/15

Echosmith And Hard Rock International Think Pink

Echosmith and Hard Rock International have teamed up in support of the 16th annual PINKTOBER campaign to support breast cancer research. To officially mark the start of the PINKTOBER campaign, Echosmith hosted a free concert at Hard Rock Cafe New York for fans, supporters and survivors. As part of the PINKTOBER campaign, consumers all over the globe can purchase pink merchandise, pink drinks and pink hotel amenities now through the month of October, with proceeds benefiting research and awareness-driving efforts for the Breast Cancer Research Foundation, The Caron Keating Foundation and local breast cancer charities. (client)

Source: Music Connection Online 9/17/15

Energy BBDO Chicago And Quaker Oats Co. Off And Going With New Cereal Ad

Quaker Oats Co. has just debuted an all-new brand platform called “Off You Go.” The platform centers on the idea that every day is a new opportunity and demonstrates how Quaker Oats help provide the ideal morning start so families are prepared for the day ahead. Off You Go refers to both the everyday and the monumental moments in life. The campaign launch spot, “Life of Go,” portrays the life of one woman from childhood through present day, showing how good starts to mornings have helped prepare this woman for a lifetime of ‘off you go’ moments.

Source: Chicago Business Journal 9/15/15

Nescafe Dumps Traditional Websites And Turns to Tumblr, in Bid to Converse With Creative And Mobile Millennials

Nescafe is the first Nestle global brand to move to Tumblr and abandon its traditional website. The decision comes with the hope of appealing to millennial consumers and people using smart phones and tablets. The Nescafe Tumblr will host around 72.3m posts a day, and allow ‘real connections’ with its customers as a chance to become part of the conversation among people who are passionate about coffee.

Source: Beverage Daily 9/15/15

Fruit of the Loom Says You'll be Happier And Wealthier if You Tuck Your Shirt in

Fruit of the Loom is introducing the newest addition to its ever-famous clothing line called the “Stay-Tucked Crew” undershirt. In order to introduce it to the world, Fruit of the Loom conducted a survey which concluded that people who tuck in their shirts are 60 percent happier on the job, 19 percent wealthier and 8 percent more likely to go out on dates than those who do not tuck in their shirts. To kick off the campaign, the brand posted the survey findings on a site called the “Tuck Effect” where a video and fact sheet teach fans about tucking facts and the history of tucking. 

Source: Fast CoCreate 9/15/15

GE Turns to Late Shows to Reach Millennials

GE launched a campaign with the premiere of The Late Show with Stephen Colbert to recruit millennials and position itself as a “digital industrial” company.  Industry insiders believe late night TV’s demographic is becoming a place where brands can be seen as smart and culturally relevant. A series of three spots will be complemented by social media and run throughout the fall during late night shows like Colbert’s and The Tonight Show with Jimmy Fallon.

Source: Marketing Dive 9/10/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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