Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Deaf NFL Player’s Inspiring Story Makes For Powerful Ad

Duracell has debuted its “Trust Your Power” advertising campaign. The increasingly popular ad features Seattle Seahawks fullback Derrick Coleman, who is currently the only deaf player in the NFL. The ad references his struggles and associates his perseverance with the brand. The spot has already racked up more than 1.9 million views on YouTube.

Source: Mashable 1/14/14

Hard Rock Gets KISS-ed And Launches Signature Series: Edition 32 KISS Merchandise Benefitting City of Hope

Hard Rock International launched the brand’s KISS Signature Series: Edition 32 T-shirt and collectable pin, in support of City of Hope. The limited-edition merchandise, a collaboration between Hard Rock, City of Hope and the 2014 Rock and Roll Hall of Fame inductees, includes a collectable pin and a T-shirt featuring an original design by KISS. As part of the launch event, Paul Stanley of KISS made a special appearance at Hard Rock Cafe Hollywood Boulevard to unveil Hard Rock’s limited-edition KISS Signature Series: Edition 32 merchandise. (client)

Source: Yahoo! News 1/14/14

Ajax Social Wipes: A Tool To Clean Up Your Feed

Colgate developed a social tool called “Ajax Social Wipes” in honor of its new “Ajax Spray N’ Wipes.” The tool combines all the pages consumers have “liked” on Facebook and lets users delete them with one click. It also detects spam accounts users may have followed on Twitter and removes them completely.

Source: Digital Buzz Blog 1/14/14

Wayne Brady Acts Out Lays Chips Flavor Suggestions

Wayne Brady’s comedic abilities were put to the test when he accepted the challenge to create songs out of bizarre chip flavor suggestions, such as Sweet Hawaiian, Poutine and Crystalized Ginger Molasses. Brady’s song concoctions were documented on video to promote the second Lays’ Do Us a Flavor contest, where people create their own chip flavors in hopes of winning $1 million and having their submission become a Lays’ chip flavor.  Last year’s winning chip flavor was Cheesy Garlic Bread that beat out 3.8 million other submissions.

Source: PSFK 1/16/14

Phones Down, Bottoms Up: Guinness Goes Anti-Tech in New Ad

Guinness released a new advertisement that asks bar patrons to set aside their mobile devices. The advertisement is not intended as a diss to cell phones, but rather a step toward traditional face-to-face interaction. Last month, a photo surfaced of a chalkboard sign outside a pub stating "Sorry, no Wi-Fi. Talk to each other and get drunk." This puts an old school twist on being social!

Source: Mashable 1/13/14

Subway Unleashes 73 GIFS For #januANY Campaign

To promote “$5 footlongs” available during the month of January at Subway, the company is using creative GIFS through Twitter and Facebook, along with the hashtag #januANY. These online animations promote Subway in a fun and unique way, encouraging consumers to purchase any footlong sub for only $5 this month.

Source: AdWeek 1/14/14

Axe's Super Bowl Ad is The Last Thing You Would Expect From The Brand

Axe’s advertisement for its new product line, Peace, is very out of the ordinary for the brand. The “Make Love, Not War” campaign features a montage of moments across the globe that have the potential to be terrifying — and then with a sweet twist turn into romantic gestures.  Each involves men in action-packed situations, until each connects romantically with his wife or girlfriend. While the brand will continue to focus on young guys impressing the ladies, however its marketing will continue to create an equilibrium between the sexes.

Source: Business Insider 1/15/14

Sears Rewards Customers’ Fitness With In-Store Goods

To promote and reward a healthy lifestyle, Sears partnered with FitStudio to launch the "Points for Progress" program, offering loyal customers the resources and incentives to get moving and stay fit. Members of the loyalty card program can register for the FitIn14 Challenge, connect to the app to gain access to free workout plans and earn points through physical activity.  Customers can use their accumulated points to purchase items at any participating Sears, Kmart, or Lands End stores. Registered customers can also earn points by referring friends, engaging with other users online and liking articles on social media.

Source: PSFK 1/13/14

Butterfinger Peanut Butter Cups Launch With Raunchy Ad

Nestle kicked off the launch of its first new product in five years, the Butterfinger Peanut Butter Cups, in a humorous advertisment about peanut butter and chocolate in couples therapy. Nestle is hoping this new product will help its numbers against its competition, Reese’s Peanut Butter Cups. The Butterfinger teaser was posted online and via social media, and the full ad will air during the Super Bowl.

Source: Huffington Post 1/14/14

That Selfie You Just Took Could Cost You

The Selfie Police project, a new social media initiative and site, has commissioned 20-somethings to “pay up” for every selfie they post. The cycle starts with a simple dollar donation; thereafter millenials are welcomed to the force of “Selfie Police” and encouraged to call out their friends for unlawful posting, by using #selfiepolice and selfiepolice.org.  Once they’re caught, the selfie offenders are asked to repent for their selfie sins with a donation to Vittana, a charity organization that helps provide college loans to students in third-world countries.

Source: Digiday 1/16/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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