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The Selfie Police project, a new social media initiative and site, has commissioned 20-somethings to “pay up” for every selfie they post. The cycle starts with a simple dollar donation; thereafter millenials are welcomed to the force of “Selfie Police” and encouraged to call out their friends for unlawful posting, by using #selfiepolice and selfiepolice.org. Once they’re caught, the selfie offenders are asked to repent for their selfie sins with a donation to Vittana, a charity organization that helps provide college loans to students in third-world countries.
Source: Digiday 1/16/14