Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.

Forget Playing With Toys: Kids Can Play With The Catalog

The Toys“R”Us holiday catalog, "The Great Big Toys“R”Us Book of Awesome" debuts this week, and is the company’s biggest issue ever with 96 pages. The catalog includes interactive elements for the first time that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. The 2015 catalog name and launch ties into the Toys“R”Us recently launched "Awwwesome" TV, digital and print advertising campaign. (client)

Source: AdAge 10/26/15

Carslburg Infuses Beer Into New Shaving Products, Just in Time For Movember

Denmark-brewed Carlsburg has launched additional products in its “Beer’d Beauty” line, including new shaving gel, aftershave and mustache cream all made with its own beer. Each product includes about 200 milliliters of Carlsberg, reduced via freeze-drying and mixed into the formula to create 100-millileter bottles. Proceeds from the sales will go to Movember, which raises money for male-focused health issues like the fight against prostate cancer.

Source: AdWeek 10/29/15

You Can Now Order Kittens With Uber

In honor of National Cat Day, Uber offered an on-demand kitten delivery service to offices all over the U.S. to cuddle with kitties for just a small ‘snuggle fee,’ which will help support local participating animal shelters. The hope of this effort was to help shelter kittens find the purrfect home!

Source: Refinery29 10/28/15

Siri is Perfectly Happy to Help Bill Hader Get Phished in New iPhone 6S Ad

Apple has dipped into the comedy portion of its deep celebrity endorsement bench by bringing in Bill Hader. During the latest Apple advertisement, Hader is shown enjoying a tasty sandwich when he tells Siri on his iPhone 6S to read him his unread emails. What follows is a bit of spam email humor that involves an offer from someone named "Prince Oseph." Apple is sending the message that it has no intention of taking its marketing foot off the gas by featuring celebrities like Hader in its ads.

Source: Mashable 10/28/15

Lipton Breaks Guinness World Records Title For Largest Iced Tea

As part of the iconic tea brand’s 125th anniversary celebration, Lipton announced it broke the Guinness World Record’s title for the largest iced tea. Attendees at the Be More Tea Festival in North Charleston, South Carolina, enjoyed glasses of tea served from a 12.5-foot tall pitcher, which took 25 hours and eight, 2-by-3-foot bags of Lipton black tea leaves to brew the 2,204 gallons of iced tea. Thousands of pounds of ice kept the iced tea chilled and ready to serve all day.

Source: BEVNet 10/26/15

REI Closing on Black Friday For First Time to Push to #OptOutside

Outdoor and fitness retailer REI announced that it will be closed on Black Friday to urge customers to “opt outside” rather than shop. The store is asking people to use the hashtag in order to share what activities they’re doing on Black Friday outside. The #OptOutside website features resources such as local hiking trails for customers to reference.

Source: USA Today 10/27/15

IKEA Transforms Kids' Drawings Into Cuddly Toys That Raise Money For Charity

Global retailer IKEA has enlisted the help of child artists around the world to help create stuffed toys for the chain’s annual education fundraiser. Through the Soft Toys for Education program, IKEA toy designers morphed children’s artwork into actual plush toy animals to be sold in IKEA stores. The toys all cost under $15, with approximately $1.11 from each toy donated to Save the Children and UNICEF.

Source: Huffington Post 10/29/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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