Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Dick’s Pitches to The Heart in Latest Campaign

Dick’s Sporting Goods is bringing back its popular and well-received “Gifts That Matter” campaign, featuring a one-minute advertisement showing a basketball coach learning of the heartfelt news that he’ll be a grandfather. The ad plays off a similar campaign last year that worked to cast the sporting goods retailer as a facilitator of relationships and community during the holiday season. The campaign will run across print, digital and social platforms.

Source: AdAge 11/5/15

Hallmark Supports Toys For Tots With Star Wars Branded Itty Bittys

In support of Toys for Tots and the arrival of the new Star Wars movie, Hallmark is introducing four Star Wars itty bitty characters - Chewbacca, Yoda, R2-D2 and C-3PO - available for purchase through Christmas Eve. For each purchase, Hallmark will donate $1 to Toys for Tots. The toys are available for purchase at $6.95 each at Hallmark Gold Crown stores and Hallmark.com.

Source: Broadway World 11/3/15

Baskin-Robbins in Donations, Texting Programs For Veterans Day

Baskin-Robbins is celebrating Veterans Day by donating 11 cents with every purchase of a regular or kids’ ice cream scoop. The 11 cents signifies the date of Veterans Day, 11/11. Additionally, Baskin-Robbins is providing a texting service to say thank you to active duty service members. Through the month of November, customers will have the option to buy their ice cream in “camouflage” waffle cones.

Source: Media Post 11/3/15

Hostess Creates a New Ho-Ho Flavor For The First Time Ever

Hostess debuted Ho Hos in 1967 and has never altered the flavor - until today! The classic chocolate cake and vanilla crème swirled treats are changing to Peppermint Ho Hos for the holiday season. A chocolate cake with a pale pink, peppermint-crème filling will be hitting the shelves at grocery stores this holiday season with Walmart already listing them online.

Source: Delish.com 11/3/15

Revlon is Replacing All of Its Old Mascaras With 5 Brand-New Ones

Finding the perfect mascara can be a daunting task. Among the endless rows of tubes that promise thicker, fuller and darker lashes, and even “Manga” eyes, choosing the perfect mascara has become a difficult task. Revlon is looking to make the process simpler by phasing out its current offerings and launching a five-piece portfolio including: All-in-one, Ultra Volume, Super Length, Volume + Length Magnified and Dramatic Definition.

Source: Refinery29 11/2/15

Butterballs Feature Rockwell Painting For 'Throwback Thanksgiving'

Butterball is kicking off the holiday season with never-before-seen seasonal packaging for its turkeys. About 1.5 million turkeys will include an image of Norman Rockwell’s famous “Thanksgiving” painting. Starting Nov. 2, the brand will also promote a seasonal twist on Throwback Thursday by asking fans to share nostalgic Thanksgiving memories using the hashtag #TBThanksgiving on Facebook, Twitter, Pinterest and Instagram. To accompany the Throwback Thursday promotion, Butterball is also launching a sweepstakes that will run through the end of the year to reward one winner with a $1,000 Visa gift card for sharing photos, memories or recipes with the hashtag.

Source: Creativity Online 10/29/15

Jimmy Dean 'Shine It Forward' Campaign Aims For Optimism

Jimmy Dean is looking to make Mondays a little brighter, by encouraging consumers to do good. Using the hashtag #MondaysForGood, Jimmy Dean’s ‘Shine It Forward’ campaign looks to encourage people to make small and large actions to create positive change.  The company kicked off the campaign by giving its own office employees the morning of Nov. 2 off to pack bags of food for children in need.

Source: Media Post 11/4/15

Walmart is Urging People Everywhere to do This One Simple Thing For Veterans

In honor of Veterans Day, Walmart launched a program in association with veteran advocacy groups,  asking Americans to change one light in their homes or offices to green in honor of those who have served our country. The green light symbolizes “go,” which is a tribute to veterans’’ willingness  "to take action quickly, no matter the challenge." The campaign’s goal is for people to appreciate the sacrifices made by the military who shine in circumstances most of us would avoid.

Source: AdWeek 11/3/15

Pay Any Price You Want (Even 1 Cent) For a Slurpee at 7-Eleven on 11/7

Already famous for its “Free Slurpee Day” on July 11, 7-Eleven announced a new promotion for November 7 called “Name Your Own Price (Slurpee Day).” On Saturday, November 7, fans chose any size Slurpee and name any price they wanted to pay. All proceeds had gone to Feeding America, a non-profit that serves the 1 in 7 Americans who struggle to get enough to eat.

Source: Fortune.com 11/3/15

Kmart Revives 'Bluelight Special'

Kmart’s new ad campaign launched this month featuring the classic Bluelight Special in a modern way that also recaptures the nostalgia that many Americans remember as kids. Kmart has brought back Bluelight Specials every single day, in every single store. The original flash sale, Kmart is bringing back the excitement and energy in-store, online and for the first time ever ­ via mobile app.

Source: NBC News 11/2/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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