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Kmart’s new ad campaign launched this month featuring the classic Bluelight Special in a modern way that also recaptures the nostalgia that many Americans remember as kids. Kmart has brought back Bluelight Specials every single day, in every single store. The original flash sale, Kmart is bringing back the excitement and energy in-store, online and for the first time ever via mobile app.
Source: NBC News 11/2/15