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The hashtag #Friendsgiving has been the buzzword with millennials around the holidays, and sparkling juice brand Izze is aiming to capitalize on it with a new Instagram hack that uses a series of questions to help people find the perfect recipe for their own Friendsgiving or celebration. The company’s new holiday campaign, which also plays out on Amazon, Pinterest and its own website, is part of a bigger platform called #Friendsday, which celebrates get-togethers with millennials.
Source: AdWeek 11/17/15