Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Stove Top's Millennial Hipster Pilgrim Implores You to Eat Stuffing All Day Every Day

Who said you can’t have stuffing all-year-round? Stove Top’s new brand character, the Artisanal Hipster Pilgrim, is encouraging all consumers to do the unspeakable - defy the pilgrims’ traditions and eat stuffing on days other than Thanksgiving. This campaign features a video series, along with an Instagram account, to connect the brand with millennials who are clearly the trendsetters!

Source: AdWeek 11/24/15

Uber Forms Safety Board, Hopes to Restore Faith in Its Drivers

In the past, Uber has been rumored to be too relaxed about the screening process for its drivers. As a remedy to the solution, Uber has created its very first ‘Safety Advisory Board.’ The board is made up of big-time law enforcement agents, many of whom are well-known throughout the country. The Safety Advisory Board is being seen as either the first step to a revolution within the application, or a way for Uber to cover its bases as far as past assault cases go. The board will also deal with other issues, such as Uber’s ever-decreasing popularity amongst politicians.

Source: Engadget.com 11/25/15

Peet’s Wishes For a Handcrafted Holiday in First Big Ad Play

In its first big ad play, Peet’s Coffee pays tribute to its in-house experts through a series of close-ups of actual Peet’s employees. The close-ups include employees inspecting beans, tasting coffee and preparing drinks such as its Holiday Blend coffee, Salted Caramel Latte and Cinnamon Hazelnut Latte. The additional spots include Santa’s hand grabbing a cup and piles of beans morphing into shapes resembling Santa’s face, a reindeer or a penguin. As in past years, Peet’s stores will also be raising money for various local charities or causes during the season.

Source: Creativity-Online 11/23/15

Katy Perry Debuts New 'Holiday' Song in H&M Commercial

H&M is not holding back with its holiday ad, featuring Katy Perry in an upbeat, nutcracker filled music video. Perry dresses as a fairy godmother and nutcracker throughout the routine, surrounded by dancing gingerbread men, snowflakes, reindeer and more! The campaign plays off of the H&M name, wishing everyone a “Happy & Merry Holiday.” The campaign also features Perry’s new single, “Every Day Is a Holiday.”

Source: USA Today 11/23/15

American Girl Promotes Female Empowerment in Holiday Push

American Girl is pouring on a huge TV and social media push in an effort to drive the girl power conversation forward during the holidays. Tapping its own mission to "celebrate girls" along with the current girl power zeitgeist, American Girl is making the case that girls are even better together. Part of the campaign is a counter-culture social media push away from "selfies" to promote its new concept of "usies," meaning that friends also appear in the photos. American Girl will re-post some of the usies to its Instagram account and other social media through the holidays.

Source: AdAge 11/23/15

Caribou Coffee Offering Daily Surprises For Holiday Season

Leading up to Christmas, Caribou Coffee is launching its “Season of Surprise” campaign. The campaign will run from Nov. 5 to Dec. 13 and have special offers on drinks as well as roll out interactive holiday inspired games on a dedicated section of the company’s website. In order to garner traffic to the website and raise awareness, Caribou Coffee is hinting and teasing about upcoming surprises on its social media channels. However, even after Dec. 13, the coffee chain is not done. On Dec. 15, Minnesota Wild forward Zach Parise will run Caribou Coffee’s social media channels. Parise will play secret Santa and ask people what they would like for the holidays and certain holiday wishes will be granted.

Source: MediaPost 11/24/15

Samsung Choreographs an Awesome Human Kaleidoscope For Its Gear S2 Watch

Samsung created a choreographed commercial including 150 performers called the “Human Kaleidoscope” to serve as a living embodiment of features in the new smartwatch, the Gear S2.  In competition with the Apple Watch and Android, the Gear S2 has a round shape and rotating bezel with a trademarked operating system.  The soundtrack, “Kiss the Sky” by Cash Cash is also highlighted in the short film, which already received 5.5 million YouTube views. 

Source: AdWeek 11/25/15

Facebook is Making Your Breakup a Lot Easier

Facebook is now making it easier than ever to get over a recent breakup. A new feature is being tested that allows users to temporarily remove their ex from their newsfeed. According to Facebook, permanently de-friending an ex on Facebook can be awkward and hard and ultimately makes the decision final. With this new feature, users still remain friends with their exes, however they become ‘out of sight, out of mind,’ aiming to make the healing process easier on the heart. The feature can ask Facebook to stop suggesting an ex's name when tagging photos and also allows users to untag from exes' photos. Exes will not be informed of any changes being made.

Source: NY Post 11/19/15

KFC's Cute Holiday Campaign is Like The 'Newlywed Game' For Friends

Connecting friends together over the holidays is the main focus of the newest campaign for KFC - The Friendship Bucket Test. Testing best friends’ knowledge and rewarding them with a chicken wing for each right answer is a fun and quirky way to showcase the exciting nature of the brand. The brand is aiming to bring attention to KFC for the holiday season as a place to stop to refuel while shopping since fans are unlikely to have KFC as a holiday meal.

Source: Creativity Online 11/18/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

Have questions? Comments? Suggestions? Send an e-mail to .

Recent Hotsheets


2017

2016

2015

2014

2013