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Connecting friends together over the holidays is the main focus of the newest campaign for KFC - The Friendship Bucket Test. Testing best friends’ knowledge and rewarding them with a chicken wing for each right answer is a fun and quirky way to showcase the exciting nature of the brand. The brand is aiming to bring attention to KFC for the holiday season as a place to stop to refuel while shopping since fans are unlikely to have KFC as a holiday meal.
Source: Creativity Online 11/18/15