Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Trulia Stages Holiday House Hunt For Gingerbread Man

To bring awareness to the great opportunities available to sell and buy homes during the holiday season, Trulia has enlisted "Million Dollar Listing Los Angeles" real estate agents James Harris and David Parnes to land the perfect west coast home for Ginger Fred, the gingerbread cookie and his growing family. The campaign will be chronicled on social media from Dec. 1 to Dec. 12, highlighting the top ten best and worst edible houses to accommodate the cookie clan.

Source: Ad Age 12/1/15

MouseMingle.com is a New Dating Site For Single Disney Fans

There is now a dating website for all of the Disney lovers out there! Fans can find the Mickey to their Minnie by making a profile on MouseMingle.com. The dating site is serious business, stating, "Traditional Internet dating sites don't understand the passion people have for all things Disney. But we do." Mouse Mingle matches are determined via questions including favorite Disney songs, Disney shopping habits and Disney "nerd level."

Source: E! Online 12/2/15

Watch Scarlett Johansson Sing a New Barry Manilow Song For a Great Cause

In order to promote (SHOPATHON)RED, a month-long fund-raising effort for the Global Fund to Fight AIDS, Jimmy Kimmel, Scarlet Johansson and Barry Manilow teamed up to compose a jingle. Their adventures are documented in a funny video in hopes of inspiring consumers to shop for fashion and lifestyle items for women, kids and home at the (SHOPATHON)RED + Gilt microsite. Each purchase raises money to fight AIDS.

Source: Creativity-Online 12/1/15

The Museum of Feelings is a 'Mood Ring' For Your City's Emotions

The first museum that turns emotions into art is officially stationed in New York City’s financial district. The 5,300-square-foot building by Glade in Battery Park has not only been catching people’s attention, but feelings as well. Synced with social media and real-time data, the large mood-ring reflects New York’s ever-changing mood with vivid color.

Source: Huffington Post 11/30/15

Corporate Rivals Call Truce in Fierce Ad War This Holiday Season

Call it a Christmas miracle! After years of ad wars during the holiday season, Microsoft is setting aside its differences and spreading the holiday cheer with Apple in a new TV ad, which features Microsoft store employees, along with a children’s choir, singing "Let There Be Peace on Earth" in front of Apple's 5th Avenue store in New York City.

Source: NY Post 12/1/15

Frito-Lay's Grandma's Cookies Plays Santa's Helper

Grandma’s Cookies, owned by Frito-Lay, is using Santa Claus’s good natured spirit to boost sales over the holidays. The campaign is centered around an event where Santa surprised locals in Minneapolis by granting their holiday wishes. Additionally, the brand is the official sponsor of the “Santa Experience” at the Mall of America. A video of the wish granted was posted to YouTube on Dec. 4, which was National Cookie Day. 

Source: Media Post 12/7/15

Dunkin' Donuts is Giving Away $10,000 During Your Coffee Break

Dunkin' Donuts is offering a sweet deal that is sure to perk up its loyal customers’ mornings! Members of Dunkin’s DD Perks Program now have the chance to win $10,000 once a week from now through Jan. 3. Customers that are a part of Dunkin' Donuts’ loyalty program can enter the sweepstakes on a weekly basis by purchasing items on their DD Perks card or on their Dunkin’ app.

Source: Huffington Post 11/30/15

Snapchat Introduces Its First Holiday-Themed Channel For Discover

With the addition of sponsored “live” stories on Snapchat, more and more brands are learning how to take advantage of the millennial-specific app. Brit + Co has launched Snapchat’s first uniquely holiday-specific themed “live." The Brit + Co “live” story is planned to be active until Dec. 4, starting back up again from Dec. 18 to Dec. 24. Each day, the story will feature a different activity, such as baking and crafting in preparation for the holidays. Google has partnered with Brit + Co by sponsoring ads that will be placed throughout the Brit + Co “live" stories.

Source: Mashable 12/1/15

Fred Armisen, Carrie Brownstein Tapped For Old Navy Holiday Campaign

No one wants to get stuck at the kid’s table during the holidays. Old Navy wants consumers to know that in order to guarantee their place at the sought after adult table, one needs to don their best holiday-inspired clothing. Old Navy calls upon the hilarious Portlandia duo, Fred Armisen and Carrie Brownstein, to get this message out. The duo shows up to their holiday party in plain, boring, "furniture looking" clothing and instantly get bumped from the adult table, only to have a “precocious prepubescent, clad in a fashionable shawl-collar sweater” advise them to head over to Old Navy and pick up some clothing that “screams holidays.”

Source: Ad Age 12/3/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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