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GE has launched a new holiday campaign called the #DigitalSnowGlobe. The company invites users to its Instagram account (@GeneralElectric) to check out holiday-themed videos and photos. The trick is to find the hidden snow globes throughout the images. As fans find snow globes, they will win coupons and exclusive offers from GE partners. Those that locate all of the snow globes will be entered to win holiday prizes, like a trip on Amtrak or tickets from United Airlines.
Source: Marketing Dive 12/15/15