Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Aerie Lingerie Ads Ditch Photoshop For The 'Real You'

Lingerie clothing brand Aerie launched a "real" spring 2014 campaign which features completely un-airbrushed models in their ads. The images show models with healthier body types, including curves and skin folds, sporting Aerie underwear and loungewear. The campaign extends through its website, which features plus size models.

Source: Mashable 1/21/14

Arnold Schwarzenegger Goes Undercover to Prank People at Gold's Gym

Arnold Schwarzenegger recently went undercover at Gold's Gym in Venice, Calif., as a regional manager named Howard. The Terminator doled out impressive fitness advice, including, "When it burns it grows" and "Quit being a baby. This is Gold's Gym, not a baby gym." Schwarzenegger's prank was an effort to promote the After-School All-Stars program, which provides kids with health and leadership education.

Source: New York Daily News 1/22/14

Restaurant Rewards App Lets Diners Donate Part of The Bill to The Hungry

The Mogl app is a creative way to donate to food banks while out to dinner. Users get 10 percent cash back from their check at Mogl friendly restaurants and choose how much they’d like to donate. While the app is available in San Francisco, Phoenix, San Diego, Ventura County, Los Angeles and Orange County, the founder, Jon Carder, hopes to expand and is willing to work with any city where five restaurants and 100 members want to participate.

Source: PSFK 1/17/14

CarMax Recreates Its Super Bowl Ad — With Puppies!

The United State’s largest used car retailer is back by popular demand with a new twist on an old Super Bowl commercial favorite. Back in 2011, CarMax reminisced with GenYers, Xers and Baby Boomers with a Super Bowl commercial featuring a consumer purchasing a used vehicle from CarMax and then receiving a clichéd “slow clap” his entire ride home. This year, CarMax recreated the advertisement, shot-by-shot, using puppies!

Source: Mashable 1/22/14

LoveList For iPhone is A Simple Product Scanner For Pinterest

A newly launched app for the iPhone, LoveList, is making organizing a user’s Pinterest boards easier.  LoveList allows users to scan the barcode of product and automatically upload the product to the user’s Pinterest collections. Currently, the app is only connected to Amazon’s product database; however its creators hope to add support for large and small individual retailers in the future, including those with online stores.

Source: Tech Crunch 01/20/14

Cookie Dough Oreos And Marshmallow Crispy Oreos Hitting Stores Next Month

Oreo is releasing two new flavors, Cookie Dough and Marshmallow Crispy. The new variations have been spotted on shelves, but Oreo says both creations will be available for a limited time beginning on Feb. 3.  Oreo fans who were hoping to receive an early preview of the new cookie were able to tweet the brand using the special hashtag revealed in a commercial that aired during the Grammy’s, for a chance to win a free sample.

Source: The Huffington Post 1/23/14

Little Words Project

The “Little Words Project” is a pay-it-forward movement using friendship bracelets. The bracelets are designed using tiny beads to spell out inspiring and hopeful words. The idea is for the owner to wear the bracelet for as long as the “little word” inspires them. When they no longer need the bracelet they pass it along to a friend who does. Each bracelet is marked with a number; owners then use the hashtag #littlewordsproject with their number to track its journey through friends. Each month a new charity is featured along with a bracelet. Twenty percent of the bracelet’s proceeds are donated to the charity as well as a smaller portion of all bracelet sales.

Source: Elvis Duran 1/20/14

'50 Shades of Grey' Poster And Release Date Revealed

The highly-anticipated “50 Shades of Grey” movie has released new information via Twitter. The movie's Twitter account revealed the film will be released on February 14, 2015, just in time for next year's Valentine's Day weekend. The Twitter post also included the movie’s first poster that features the tagline, “Mr. Grey Will See You Now.”

Source: Life & Style Weekly 1/25/14

World's Best B&B is One You've Probably Never Heard of

Bindon Bottom is a bed and breakfast located in the village of West Lulworth in Dorset, England and has been named the world's best bed and breakfast by TripAdvisor's annual Travelers' Choice Awards. The luxurious B&B boasts its eco-friendly organic bedding and towels and gives guests a torch so they can get back from the village pub after dark. The recently renovated Victorian country house is rumored to have been designed in part by author Thomas Hardy.

Source: Refinery29 1/23/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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