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Adidas is tapping rap superstar Snoop Dogg for some pre-Super Bowl content by giving him his own talk show, Turf'd Up, where he’ll be interviewing ex-NFL players, celebrities and revered sports personalities. The trailer for the first episode was released recently and the first episode will post on Snoop Dogg’s YouTube channel - which has 1.3 million subscribers - on Dec. 30. While Snoop Dogg might seem like an unconventional pick for this football coverage, the brand has an established relationship with him as they tapped the rap superstar to be the head of football development earlier this year.
Source: Adweek 12/21/15