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Conde Nast launched a social media and video campaign on Jan. 14 designed to promote its creative storytelling and focus on partnerships with a variety of influencers. The brand tapped 37 influencers, including a range of celebrities as well as its own employees. Employees contributed their own “creativity selfies,” while other partners participated in separate videos designed to spotlight what creativity means to them. The campaign ties in an out-of-home advertising component seen in prominent NYC subway ads, and a significant social media push through both Conde Nast social accounts and the accounts of the celebrities asked to participate.
Source: Ad Age 1/14/16