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The YMCA is aiming to change the misconception about the company’s missions and programs by launching its first-ever national advertising campaign. The objective of this campaign is to inspire people to donate by reminding the public that the facility is not just a gym and swim center, but also an impactful nonprofit. In addition to rebranding efforts, the YMCA is changing the logo and shortening the official name to the Y.
Source: The New York Times 1/23/16