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MTV has just launched a new campaign “Invisible Ads” to stop the stigma surrounding rape culture. This campaign mimics current, everyday ads while adding commentary that addresses how society looks the other way on sexual assault cases. The point of this approach is that people ignore rape culture just as they ignore ads on TV, but it does not make the problem go away. These “Invisible Ads” can be seen on MTV’s network and on sites such as PerezHilton.com and Bustle.
Source: Ad Age 2/3/16