Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Teleflora Will be Your Love-Note Coach This Valentine's Day

Writer’s block will cramp romantic style no more! Now through Feb. 12, Teleflora, a flower delivery brand, is offering the Love Note Concierge, a service through which call center representatives will help customers craft the perfect sentiment to attach to bouquets, free of charge. The effort is part of Teleflora's "What Is Love" campaign, which includes ads featuring couples of various ages, races and sexual orientations, as well as friends and a mother and child all celebrating their love.

Source: AdWeek 2/3/16

McNuggets With a Side of 'Paddington': McDonald's Serves Books in Happy Meals For 2016

For the third time in four years, McDonald’s will replace Happy Meal toys with mini paperback children’s books. From Feb. 2 through Feb. 15, the chain will give away more than 17 million books. Nonprofit partner Reading is Fundamental donated 100,000 books to the cause. Children will receive copies of one of four books, including Paddington, Clark the Shark Takes Heart, Happy Valentine’s Day, Mouse!, and Pete the Cat: Valentine’s Day Is Cool with select locations offering Spanish-language editions. Between 2013, 2015 and 2016, 50 million books will have been given away through McDonald’s program.

Source: LA Times 2/2/16

Don’t Have Super Bowl Tickets? Watch The Game From a Carolina Panther's Home Instead

Fans who looked for the perfect place to host a Super Bowl party this year in the Charlotte area might have been pleasantly surprised with their findings. For $5,000, users had the opportunity to book an Airbnb at “A Panther’s Dream Den” (aka Carolina Panthers safety Roman Harper’s apartment). Harper invited potential guests to kick back on his sofa while they watched Super Bowl 50 on his 70-inch TV. All proceeds (matched by Airbnb) were donated to Harper’s Hope 41 Foundation. Harper also promised to throw in an autographed football, which made it a big time score on Super Bowl weekend.

Source: Conde Nast Traveler 2/3/16

Behold, a Tinder-Like App For Female Friendships

In an era with constant smartphone usage and the applications that accompany them, virtual dating has become the norm. Finally a company has tackled and solved the hard task of making friends as an adult female with the app Hey VINA! The new app allows girls to sort through potential new friends by using a matching algorithm based on mutual friends, proximity and quiz data.

Source: Huffington Post 2/1/16

You Can Now Earn College Credit For Eating Tacos

The University of Kentucky is making taco lover’s dreams come true with its first-ever taco class - “Taco Literacy: Public Advocacy and Mexican Food in the U.S. South.” The flavorful class, taking place during the spring semester, isn’t all just about eating this beloved Mexican meal. The course will examine transnational community food literacies, networks of Mexican and Mexican-American food, recipes and stories of people and food across borders. The only downside - taco class is not BYOM (Bring your own margarita).

Source: People 2/1/16

Sesame Launches a Venture Arm to Invest in Startups That Help Kids

Sesame Street continues to engage children through television, YouTube, and HBO Go. Now its founders have launched “Sesame Ventures,” a team that plans to make investments in for-profit startups that align with Sesame Street’s goal to encourage education and healthy lifestyles for children. The first investment was made in Collaborative Fund, an investor of Kickstarter and other startups. Named Collab+Sesame Fund, the partnership will put $10 million toward childhood development, covering everything from school meals to parenting tools. Sesame Ventures will offer Collaborative Fund and other startups financial support, mentorship and permission to use Sesame Street branding.

Source: Fast Company 2/1/16

Need a Friend in Iceland? Icelandair Will Give You One For Free

Famous for giving passengers a free stopover option to Iceland when flying, Icelandair is now also offering an employee to accompany its travelers on all their Icelandic adventures while in between flights - all for free! Activities can range from fishing and off road biking to back country skiing, all with the hope of giving visitors an authentic taste of Icelandic life.

Source: Mashable 2/3/16

Revlon, Sephora Launch Lip-Loving Effort

Revlon has romance on its mind for its latest campaign themed #ChooseLove. The campaign will feature celebrity spokespeople Olivia Wilde, Halle Berry and Alejandra Espinoza. The ads are the most recent in the brand’s overarching “Love is On” effort. The campaign also encompasses digital, social and print aspects. The social component asks women to upload photos of themselves blowing a kiss and tagging someone special with the #ChooseLove hashtag.

Source: MediaPost 2/2/16

Kate Spade Changes Her Last Name to Valentine

Fashion Designer Lauren Sherman, formally known as Kate Spade, has changed her last name to Valentine as a nod to her new accessories line, Frances Valentine. This big change was meant to separate her past work from what she is working on in the present. The first collection under the new moniker will include a range of shoes, bags and clutches hitting stores mid-February.

Source: Hollywood Reporter 2/1/16

MTV Hijacks Ads to Raise Awareness For Sexual Assault

MTV has just launched a new campaign “Invisible Ads” to stop the stigma surrounding rape culture. This campaign mimics current, everyday ads while adding commentary that addresses how society looks the other way on sexual assault cases. The point of this approach is that people ignore rape culture just as they ignore ads on TV, but it does not make the problem go away. These “Invisible Ads” can be seen on MTV’s network and on sites such as PerezHilton.com and Bustle.

Source: Ad Age 2/3/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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