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AT&T is going to prioritize mobile video in 2016 as it looks to reach a younger audience. The company is working to create Hello Lab, a yearlong project featuring 10 digital and social influencers that will result in new video series as well as podcasts, concerts, meetups and giveaways. The featured pieces of content will have a distinct emphasis on mobile, the influencers themselves will be creating their content by using their phones as mobile production studios. Some of the talent Hello Lab has signed on includes video star Grace Helbig, Vine music stars Us the Duo and more. Though the project for now is scheduled for a year, it's possible it will last beyond that.
Source: Ad Age 2/11/16