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PetSmart and Universal Pictures are teaming up for the launch of the “Secret Life of Pets” animated movie that will release in early July. As a part of the launch, PetSmart will be the exclusive retailer for all character and movie based products for your pets. During opening week of the movie the film’s characters will “takeover” the 1,400 PetSmart stores across North America with branded apparel, treats and much more, to really bring the movie to life!
Source: MediaPost 2/17/16