Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Jeep is Making Limited-Edition Mud Masks For Adventure-Deprived City Jeeps

Jeep's 75th anniversary is here! In addition to FCA US LLC running two commercials about Jeep during the Super Bowl, Jeep in Germany and creative studio Parasol Island have created limited-edition mud masks for city Jeep vehicles that don't get a chance to get dirty often enough. The Jeep Mud Masks, “contain exactly what a true off-road adventurer is missing in the city: 100 percent real dirt, as an expression of the desire to escape the daily grind and search for new adventures far off the beaten track.” The Mud Masks are not for sale, only 75 have been made and Jeep fans must visit www.Jeep.de and sign up for a chance to win one of the "exclusive adventurer beauty treatments." (client)

Source: Adweek 2/16/16

Decorate Your Skin With New Emoji Flash Tattoos

Original jewelry-inspired metallic temporary tattoos, better known as Flash Tattoos, popped onto the scene two years ago at Coachella and have continued to produce new collections. The brand’s newest collection helps it stand out from the rest: Emoji Flash Tattoos. Flash Tats are available in 66 emoji-inspired tattoos, including kissing lips, hearts or the infamous piece of poop.

Source: Mashable 2/17/16

Pandora's Ad Campaign Wants People to Flip Out Over Their Favorite Music

Pandora launched a new feature on its app, Thumbprint Radio - which compiles all of the songs a user likes (or "thumbs") over the years into a station. To promote the new feature, Pandora released an ad campaign with the help of 33 social media influencers that taps into the nostalgia people feel when they hear an old tune. Each influencer will be uploading four pieces of content, two promoting their own “song” moment and two promoting their followers to share their moments. 

Source: Adweek 2/16/16

Red Baron Salutes Family Pizza Night Over The Decades

To celebrate the brand’s 40th anniversary, Red Baron Pizza is launching a 40-week-long campaign showing how family pizza night has endured all kinds of cultural changes. The “Timeless” campaign includes a 30-second spot showing a young girl and her family enjoying Red Baron in 1976 (the brand's launch year), the '80s and present day when she becomes a mother herself, and shares Red Baron with her family. To build on the nostalgia theme, the brand is encouraging fans to share their own memories of pizza night on social media.

Source: MediaPost 2/15/16

Now You Can Look Like You're Attending Coachella Without Actually Having to Go

H&M and Coachella are releasing a co-branded clothing collection for the second year in a row that celebrates the style of the music festival's fashion, with fringed tops, denim cut-offs, floppy hats, printed tees and flower crowns. The line will be available in stores starting March 24, but H&M will also host a pop-up tent at the festival for attendees looking for a set of officially sanctioned Coachella clothes.

Source: Esquire 2/16/16

New Asics Ad Campaign Aims to Promote The Brand as More Than Just Running

In an effort to reach a new, younger global audience, Asics has launched a new advertising campaign. The “Want It More” campaign takes on a motivational approach, pushing professionals and amateur athletes to push themselves in pursuing their goals with a “Want It More” attitude. A 60-second ad spot was shot by Academy award-nominated director Henry Alex Rubin and pushes the company’s ambition to be recognized as a leading brand across a wide range of different sports including boxing and rugby. This new campaign will run across print, outdoor, online, social, sponsored events and in-store executions.

Source: The Drum 2/18/16

Bye, Bye, Banker: New Monopoly Game Goes Cashless With Electronic Payments

Say goodbye to the most complicated (and honestly, dishonest) part that comes along with a game of Monopoly. Hasbro Toys has officially eliminated the dreaded position of the banker along with all of the paper cash that comes along with it. Entertaining a younger crowd, the game has instead started using an electronic ATM card to hold all of a player’s money. The updated game also includes new “chance” cards that are similar to the cards seen in The Game of Life, and include life changing events and circumstances to give the same a whole new twist.

Source: Mashable 2/17/16

Feel The Wind in Your Face on a Virtual Ski Jump With Samsung at The Youth Olympics

Visitors at this week’s Youth Olympic Games in Norway had the chance to experience a ski jump in virtual reality – complete with wind in their face. Samsung’s “Ski Jump VR” campaign featured a 360-degree VR video taken from the point of view of an expert skier. Participants had the ability to wear a Samsung Gear VR headset and sit in a motion chair that moves in time with the act in the video. Sensory wind machines were also incorporated to complete the experience.

Source: Creativity-online.com 2/17/16

PetSmart, 'Secret Life of Pets' Partner Up

PetSmart and Universal Pictures are teaming up for the launch of the “Secret Life of Pets” animated movie that will release in early July. As a part of the launch, PetSmart will be the exclusive retailer for all character and movie based products for your pets. During opening week of the movie the film’s characters will “takeover” the 1,400 PetSmart stores across North America with branded apparel, treats and much more, to really bring the movie to life!

Source: MediaPost 2/17/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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