Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Marc Jacobs Opens Pop-Up Shop Where Fashionistas Pay With Tweets

Social posts are the only form of currency accepted at the Marc Jacobs pop-up store, open during New York Fashion Week. Customers will be encouraged to use the #MJDaisyChain hashtag on all social media platforms to purchase fragrance samples, Marc Jacobs fashion items and accessories. The store will be social media friendly and will host exciting competitions to increase the amount of social impact for the brand. 

Source: PSFK 1/28/14

Trader Joe’s Bets on Facebook to Rev Up Mobile Strategy

Trader Joe’s has debuted a new application that ditches couponing. The new initiative is the grocery chain’s first attempt at a branded app and is available for free download in Apple’s App Store. In lieu of coupons, Trader Joe’s new app integrates with Facebook as a way for consumers to discover more than 3,000 privately labeled grocery items. Social is highly integral within the app as a way for consumers to share and discover products.

Source: Mobile Commerce Daily 1/29/14

In New York, a Heated, Beach-Themed Bus Stop to Escape The Dreary Winter

To entice cold New Yorkers, the Greater Fort Lauderdale Convention & Visitors Bureau has transformed one Manhattan bus shelter into a warm paradise. The shelter, at the busy cross-town M42 stop between Lexington and Third Avenue, features heated benches and a bright yellow, beach chair-inspired design. On opening day, models sporting bathing suits handed out free sunglasses and MetroCards.

Source: MSN 1/23/14

Justin Timberlake Stars in ‘Priceless Surprises’ For MasterCard During Grammys

MasterCard holders, who use the #PricelessSurprises hashtag on social media, could have quite a surprise if picked to have Justin Timberlake show up at their door.  JT will stick with the brand during the #PricelessSurprises campaign rollout and surprise a handful of MasterCard holders that use the hashtag.  The campaign will be integrated on social, print, radio, television, and digital platforms to inspire users to give, get, and share #PricelessSurprises.

Source: MediaBistro 1/27/14

Check Out The 420-Square-Foot NYC Transformable Apartment With Eight Rooms

Tight living quarters are not a problem for TreeHugger founder, Graham Hill, who made his 420-square-foot Soho apartment transformable into eight different rooms. A bedroom, guest bedroom, and kitchen are just some of the spaces he created by rearranging a bookshelf and opening some cabinets.  In the city that is known for high rent and small living spaces, this entrepreneur has revolutionized and simplified New York City living.  

Source: Yahoo! 1/24/14

Using Your Smartphone as Your Hotel Room Key

Starwood Hotels and Resorts Worldwide is creating the “new standard for how people will want to enter a hotel.” No more long lines at the check-in desk, Starwood will now be implementing an app on smartphones where users can check in, pick their payment method, and then use the app as their room key. The trial at certain hotels will run throughout 2014, but Starwood hopes to activate the new visionary app in all of its Aloft and W Hotels by the end of 2015. 

Source: Mashable 1/27/14

What Willie Wonka Will Be Brushing With

Crest plans to release a new chocolate flavored toothpaste, Mint Chocolate Trek, which will hit stores the first week of February. The flavor is one of three; Vanilla Mint Spark and Lime Spearmint Zest round out the trio. All three constitute Crest's new "Be" line of toothpaste, which provides not just a mouthful of foam but a “transformative experience.”

Source: ABC News 1/28/14

Flu Forecasting Tool Predicts Health Trends Two Months In Advance

Scientists at Columbia University have developed a flu forecasting system that helps people find out when the flu will pass through their region, as it can predict up to nine weeks in advance of its peak. The system was uploaded online by scientists at the university’s Mailman School of Public Health, and they carried out the first large-scale demonstration in 108 cities across the United States.

Source: PSFK 1/29/14

A Giant Photo Connects Fans to Ballet Stars

In the promenade of the David H. Koch Theater, home of the City Ballet, the new 6,500-square-foot vinyl photograph that has been mounted on the floor has ballet enthusiasts lying down, taking pictures, and climbing to the highest floors just take in the full view. The vinyl photograph done by French street artist, J R, consists of more than 80 life-size City Ballet dancers, and from above forms a gigantic life-like eye. 

Source: The New York Times 1/26/14

Chipotle Hits Hulu With Debut of Satirical Series 'Farmed and Dangerous'

Farmed and Dangerous, the new dark miniseries by Chipotle, will give the audience insight into the terrifying world of industrial agriculture. The four-episode series, which is predicted as another successful branded-content push for the restaurant, will air on Hulu and Hulu Plus. Although Chipotle and its products will not be featured in any of the four episodes, the brand message is clear to the audience: “Eat at Chipotle, because it doesn't have anything to do with that scary world.”

Source: Advertising Age 1/27/14

Pick Your Side: ESPN to Hold Twitter Vote Friday For Fans’ Super Bowl Picks

Today ESPN is holding an all-day live Twitter vote for fans to pick who they think will win Super Bowl XLVIII using #WhosGonnaWin.  The winner of the vote will be revealed at 6 p.m. of EST on an episode on ESPN’s SportsCenter and the winning team will have their team colors illuminated on the Empire State Building.  The Super Bowl fan vote will be promoted across all of ESPN’s social platforms and will carry a sponsorship with Verizon.  This social media light show is another example of how Super Bowl XLVIII will be the most engaging Super Bowl to date.

Source: Sports Business Daily 1/27/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

Have questions? Comments? Suggestions? Send an e-mail to .

Recent Hotsheets


2017

2016

2015

2014

2013