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Today ESPN is holding an all-day live Twitter vote for fans to pick who they think will win Super Bowl XLVIII using #WhosGonnaWin. The winner of the vote will be revealed at 6 p.m. of EST on an episode on ESPN’s SportsCenter and the winning team will have their team colors illuminated on the Empire State Building. The Super Bowl fan vote will be promoted across all of ESPN’s social platforms and will carry a sponsorship with Verizon. This social media light show is another example of how Super Bowl XLVIII will be the most engaging Super Bowl to date.
Source: Sports Business Daily 1/27/15