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Got Milk? capitalized on the idea that people can’t have cookies without milk in its stunt to crash Girl Scout Cookie sales by having Boy Scouts sell milk. The milk was donated on behalf of Dean Foods with all proceeds going to the Boy Scouts organization. Got Milk? released a video showcasing the one-time event, which pops-up in Twitter feeds whenever someone tweets #girlscoutcookies.
Source: Creativity-online.com 2/24/16