Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Where to Get PEEPSĀ®-Flavored Frozen Yogurt

America’s favorite Easter candy brand, PEEPS®, teamed up with Menchie’s, a national frozen yogurt chain, to kick off the spring season with Marshmallow Mania. For the month of March, Menchie's will offer guests a bright yellow PEEPS®-inspired frozen yogurt, sure to give fans a delightful taste of spring in every bite. To generate excitement around the new flavor offering, PEEPS® and Menchie's are hosting a Marshmallow Mania Sweepstakes where fans can enter for a chance to win free frozen yogurt for a year, a giant PEEPS® plush or a Menchie's gift card. (client)

Source: Delish 3/1/16

Tina Fey Brings Her Wit to Workouts in Latest Amex Spot

In a new series of spots from American Express, Tina Fey is hilarious as she sets her sights on making purchases to get fit, wisecracking in her trademark witty fashion while stocking up on workout gear. She examines some "creepy gloves for my feet" and invents some yoga positions before hitting the checkout with a few impulse purchases. The two shorter spots feature Fey in a supermarket as she goes on a doggie shopping spree and stocks up for a "cheese storm."

Source: Creativity Online 3/1/16

Stouffer's Spotlights Quality, 'Free-From' Family Recipe Heritage

Stouffer’s has rolled out a campaign that links the brand’s quality back to Mrs. Stouffer’s recipes. Stouffer’s television element includes 15 and 30-second commercials, which share the story of how Mrs. Stouffer’s recipes developed into a family-owned frozen food business. The campaign also includes a social media component incorporating Stouffer’s Twitter, Facebook and Instagram accounts as well as digital display ads and an in-store promotion. Finally, a small group of influencers and consumers will be invited to the Stouffer’s test kitchens where they will work with the company’s chefs and learn how to make the brand’s signature lasagnas.

Source: MediaPost 3/1/16

New #LikeAGirl Commercials Fight For Empowering Girl Emoji

Girls around the world send more than 1 billion emojis a day, but if they’re not into wearing pink or dancing in bunny ears, they’re out of luck on ways to represent themselves. Always has launched a new video, as a part of the #LikeAGirl campaign, that draws attention to the gaping gender-based holes in the emoji world. The campaign will ask girls what emojis they’d like to see by sharing a picture, making a video or sending a tweet with the hashtag #LikeAGirl. Some of the suggestions in the video include a female wrestler, businesswoman, drummer, soccer player and “super badass girl.”

Source: Mashable 3/2/16

Chick-Fil-A Will Give You Free Ice Cream if You Put Your Phone Down

At more than 150 locations, Chick-Fil-A is offering customers free ice cream in exchange for going screen-free. One of the storeowners created the “Cell Phone Coop,” a cardboard box decorated with wire coop, which is currently spreading across the chain. The box instructs diners to turn their cell phones on silent and place them inside. If the phones stay inside the box for the entire meal, diners get a free ice cream dessert.

Source: Fortune 3/2/16

Saks Debuts Personalized Online Shopping Service

Leading retailer Saks 5th Avenue plans to get interactive with its customers. Company associates are now able to communicate with customers online to push handpicked merchandise, provide expertise and industry knowledge via live chat and email or scheduled appointments. Additionally, Saks associates can showcase their online storefronts to customers through email and social media tools built into a mobile app.

Source: Retail Dive 3/7/16

Ace Looks to Re-Color Your World

Ace Hardware’s new “31 Days of Color” program hopes to inspire consumers to spruce up their homes for spring. The "Color of the Day" program, a collaboration between Clark+Kensington and Valspar, introduces a new color every day at noon, with quizzes to test its followers’ knowledge of paint colors. In addition, fans will get a broader look at how color can be incorporated into decorating ideas and themes. The campaign will also include a sweepstakes for $10,000 in prizes, as well as an in-person room design and color consultation. To extend the campaign to social, Ace intends to host Facebook Chats with a color strategist from Valspar.

Source: MediaPost 3/1/16

This Body Positive Ad Campaign Shows That Fitness is For Everyone

Blink Fitness debuted a new advertising campaign called, "Every Body Happy," which capitalizes on the current cultural shift toward more diverse body types. The campaign includes a 30-second video of bellies and butts, arms and faces, in a range of sizes, which promotes confidence and acceptance for all gym-goers!

Source: SELF 2/29/16

Macy's Spring Campaign Activates Pivot Towards Personalization

Macy’s is taking a new approach to advertising by implementing user-generated content found via social media channels. The brand is always looking for new, fun ways to engage with fans and so came the idea of the “#MacysLove” initiative. Macy’s is encouraging fans to share their interpretation of this spring’s hottest trends featuring its clothing while utilizing the hashtag, #MacysLove for the chance to be one of the fans featured on a billboard in cities around the United States. Fans whose pictures are featured in the billboards will be gifted a digital memento to share with their followers on their personal social media accounts.

Source: MobileMarketer 2/26/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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