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Macy’s is taking a new approach to advertising by implementing user-generated content found via social media channels. The brand is always looking for new, fun ways to engage with fans and so came the idea of the “#MacysLove” initiative. Macy’s is encouraging fans to share their interpretation of this spring’s hottest trends featuring its clothing while utilizing the hashtag, #MacysLove for the chance to be one of the fans featured on a billboard in cities around the United States. Fans whose pictures are featured in the billboards will be gifted a digital memento to share with their followers on their personal social media accounts.
Source: MobileMarketer 2/26/16