Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Eggo Gives Fans What They Were Hungering For: Waffle Emojis

Just in time for International Waffle Day on March 25, Eggo has introduced Eggo emojis. Affectionately called Eggojis, the 20 unique images perfectly capture the emotions and moods of waffle-lovers as well as build up the brand’s social media presence. On International Waffle Day, fans will get to vote for their favorite image with the top-pick being revealed to those who post using #LeggoMyEggo on Twitter.

Source: Ad Age 3/16/16

Marvel Launches Contest Encouraging Teen Girls to Pursue Science And Tech

Emily VanCamp and Elizabeth Olsen have introduced the Captain America: Civil War challenge, an opportunity for girls between the ages of 15-18 to explore science, technology, engineering and math (STEM) projects that have the potential of creating positive change in the world. Five finalists will win tickets to the red carpet premiere of "Captain America: Civil War," while the grand prizewinner will walk away with an internship at Marvel Studios. Marvel launched the contest in partnership with the National Academy of Sciences, Dolby Laboratories, Broadcom and Synchrony Bank.

Source: Mashable 3/11/16

Get Paid $12,000 to Travel And Drink Beer

One person’s dream of traveling the world while drinking beer (because isn’t that everyone’s dream?) is about to come true, thanks to a new program from World of Beer. The company is currently searching for three “Drink It Interns” who will embark on an adventure traveling from brewery to brewery this summer while sharing their experiences with other World of Beer drinkers via social media. All travel expenses will be paid and the selected interns will walk away with $12,000 for four months of work. Applicants need to fill out an online form and submit a one-minute video to make their case for the job, by March 26.

Source: Conde Nast Traveler 3/17/16

Minor League Baseball Team to Wear Very Healthy Looking Asparagus Jerseys

The Stockton Ports, the minor league affiliate of the Oakland A’s, are planning an "Asparagus Night" for the upcoming season. The jerseys will feature asparagus, a favorite in the Stockton community and apparently the world’s favorite vegetable, thus setting a new standard for ridiculous minor league baseball jerseys. Fans will even have the chance to bid on their favorite player's limited-edition asparagus jersey.

Source: USA Today 3/17/16

Flamingos And Unicorns Come to Life in Lowe's Brand Campaign

In Lowe’s latest campaign, fans can watch as plastic household objects like lawn ornaments and refrigerator magnets come to life in its newest campaign, “Make Your Home Happy.” In a series of three 15-second spots, talking animals emphasize how pleased they are with their owners for choosing the Lowe’s plant and appliance guarantee or the personalized lawn care plan. The campaign allows Lowe's to communicate the different ways it goes above and beyond to help homeowners bring their home improvement visions or projects to life.

Source: Creativity Online 3/15/16

Harley-Davidson Honors Military With Free Riding Program

Harley-Davidson is honoring the U.S. military and first responders by inviting them to learn to ride a motorcycle for free though the Harley-Davidson’s Riding Academy program until the end of 2016. If the riding academy is unavailable in a particular area, qualified participants can still earn a gift card for the same amount as the enrollment fee.

Source: MediaPost 3/13/16

Honey Nut Cheerios Mascot Disappears to Draw Attention to Declining Bee Populations

The iconic bee mascot, Buzz, is missing for the first time in Honey Nut Cheerios history. The cereal brand has strategically removed the mascot from its boxes in Canada to raise awareness for the declining number of bees and pollinators worldwide. In addition to removing Buzz, the company created a short video, #BringBackTheBees, which showcases the effects of pollinator depletion can have on entire ecosystems.

Source: Mashable 3/14/16

Royal Navy - Don't Do The Everyday, Every Day

The Royal Navy rolled out its latest recruitment video debuting its new brand positioning - ‘Don’t do the everyday, every day.' The video aims to magnify the various exciting experiences that the Royal Navy offers its recruits. The video is focused around one Reservist’s journey and the exciting accomplishments she achieved along the way.

Source: The Drum 3/17/16

This Lisa Frank Tarot Deck Will Bring Out Your Inner Fifth-Grade Mystic

Lisa Frank, fan favorite '90s brand, announced the launch of its tarot deck which was designed by artist and social media maven, Ariel Hart. This deck of cards allows the brand to bring back all the timeless magic of its favorite characters like the flirty puppies, the showbiz bear, and the coy cheetah to show what’s in store for fans, catering specifically to older millennials who grew up with the brand.

Source: Huffington Post 3/15/16

Chobani Charging Into New Categories

Chobani is launching two new products that go beyond the yogurt aisle: Chobani Meze Dips and Drink Chobani. The Meze Dips feature vegetables, herbs and spices blended with Greek yogurt. Inspired by the Mediterranean tradition of shared spreads, the dips will be available in four flavors and will hit shelves in June. Drink Chobani yogurt beverage is designed to be an easy-to-drink and on-the-go protein source. Offered in mixed berry, strawberry banana, apple cucumber spinach, and mango varieties, this product will come in 10-oz. bottles and be available for purchase beginning in July.

Source: Food Business News 3/15/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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