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Aflac's duck is coming to the rescue on a Facebook page near you. The insurance company will launch a Facebook 360 effort that casts the brand's spokes-animal as a brave superhero in a comic-book style campaign. The animated video will debut on the social network on Tuesday. The superhero concept allows the company to spotlight the great work that Aflac does in supporting its customers. The ad is Aflac's first for Facebook 360 and will run for six weeks. The brand plans to support the new digital effort with additional social media outreach through Instagram and Twitter.
Source: Ad Age 3/22/16