Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Kids Too Sick to Travel See The World Through Virtual Reality Program From Expedia, St. Jude's

Expedia recently partnered with St. Jude’s Children’s Hospital to bring the joy, relaxation and discovery of travel to sick children all without leaving the safety of the hospital. “Dream Adventures” offers a 360-degree, live, interactive video feed from any location in the world hosted by an Expedia employee. Initially offered at the St. Jude campus in Tennessee, the program now has the intention to expand to as many campuses as possible.

Source: TODAY 3/22/16

Stella McCartney Introduces Fragrance For Youngest Millennials

Stella McCartney is breaking into the Gen Y market with a new fragrance called Pop. Branding it as the “scent of a new generation,” the fragrance plays off of young woman who are about to have breakthroughs in their career, or “pop.” The campaign features musician Grimes, actress Amandla Stenberg, model Kenya Kinski and Lourdes Leon.

Source: MediaPost 3/24/16

Tinder Wants You to Swipe The Vote

Tinder, the dating app best known for its location-based matchmaking skills, is now trying to help users find a political soulmate in Washington, D.C., more specifically The White House. The app has partnered with Rock the Vote, a nonprofit and nonpartisan organization on a mission to get people to the polls, to help users “match” with a candidate that shares values similar to their own. The Swipe the Vote experience on Tinder asks users to swipe left or right on 10 hot-button issues from this year’s campaign trail, and based on the swiped responses, Tinder will match app users with the presidential candidate of their dreams.

Source: Refinery29 3/23/16

Kanye West Opens Pop-Up Shop so You Can Dress Like “Pablo”

Last weekend, Kanye West opened a surprise “Pablo” pop-up shop in Soho, named after his latest album The Life of Pablo. Hundreds of fans lined up the night before after he tweeted the location. The store featured hoodies, bomber jackets, beanies and baseball hats, with some adorning the phrase, “I Feel Like Pablo.” His album blared throughout the shop, and many of the rapper’s biggest fans were able to get their hands on the now-collectible items.

Source: Mashable 3/19/16

Celebrities Take Part in Drop4drop’s Campaign on World Water Day

Famous names from various industries took part in Drop4drop’s campaign yesterday on World Water Day. The movement, which addresses the clean water crisis, encouraged people to post photos on social media with #W4Water along with its declaration of the importance of water. Celebrities and figures who took part include President Obama, Beyoncé, Jay-Z, Harry Styles, Adele, Cristiano Ronaldo, Katy Perry, Khloe Kardashian, Ed Sheeran, Lewis Hamilton and Elton John.

Source: WWD.com 3/22/16

Grab a Ride in a Marc Jacobs–Branded Uber

On Saturday, New York City Uber riders were able to request a car covered with hundreds of daisies in honor of Marc Jacobs’ popular fragrance - Daisy. The program, Daisy Daze, required users to enter a promo code, and their floral ride would be complete with a customized soundtrack and a free, full-size sample of Daisy Marc Jacobs fragrance. It is no coincidence that the program occurred during the first week of spring as Uber and Marc Jacobs wanted to build up the excitement.

Source: New York Magazine 3/26/16

Fork or Spoon? Jordan Spieth Answers One of Life’s Toughest Questions in New SportsCenter Ad

ESPN’s “This is SportsCenter” ad campaign is stronger than ever after more than 20 years. The latest installment for this long-running campaign features pro golfer Jordan Spieth and his caddie Michael Greller eating lunch in ESPN’s cafeteria. Greller doesn’t advise Spieth on which club to use; instead he offers wisdom on which utensil Spieth should use to eat his bowl of mac and cheese. This commercial is just another example as to why the “This is SportsCenter” series of ads has been so successful for so long.

Source: AdWeek 3/21/16

Jack In The Box Offers Annoying Company For Lone Diners

Eating alone just got more interesting. Jack in the Box is launching a new Hungry Buddy campaign to coincide with its latest breakfast deal - two croissants for $4. The tagline is “Even if you share two croissants with yourself, it doesn’t mean you should eat by yourself.” Fans can simply visit the Hungry Buddy area on the brand’s website, and be given three dining companions to choose from. Each features an eccentric character that will speak to the customer for three minutes, all filmed so that he or she appears to be facing the user across the dining table.

Source: MediaPost 3/22/16

It's Aflac's Duck to The Rescue in New Facebook 360 Campaign

Aflac's duck is coming to the rescue on a Facebook page near you. The insurance company will launch a Facebook 360 effort that casts the brand's spokes-animal as a brave superhero in a comic-book style campaign. The animated video will debut on the social network on Tuesday. The superhero concept allows the company to spotlight the great work that Aflac does in supporting its customers. The ad is Aflac's first for Facebook 360 and will run for six weeks. The brand plans to support the new digital effort with additional social media outreach through Instagram and Twitter.

Source: Ad Age 3/22/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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