Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Red Robin is Making The Ramen Burger Available Nationwide

Red Robin Gourmet Burgers and Brews is making the New York and Los Angeles foodie favorite - the ramen burger - available nationwide for the first time. The Gourmet Burger Authority’s take on the highly sought after culinary craze, the Red Ramen Burger, is served on a crispy seasoned ramen noodle bun, topped with teriyaki and Chiu Chow aioli, fried jalapeno coins, a mixture of chili-infused shredded cabbage, carrots, onions and fresh basil. To celebrate, Red Robin has dubbed April 19 “Red Ramen Day,” and the first 22 college students in the door with an appetite and valid student ID can get the Red Ramen Burger and Bottomless Steak Fries for only 22 cents - the average cost of a packet of ramen, a quintessential college staple.  All other guests who order the Red Ramen Burger on April 19 will get it for the price of $2.22. (Client)

Source: Mashable 3/29/16

Honey Maid And The Business of Love

Honey Maid launched its new ad spot that displays a strong positive stance on acceptance of all families and people. The spot features a two-dad family, a rocker family, a single dad, an interracial family and a military family. The tagline of the ad: “No matter how things change, what makes us wholesome never will. Honey Maid. Everyday wholesome snacks for every wholesome family. This is wholesome,” leaves you with a warm spot in your heart.  To take it one step further, Honey Maid launched a “Wholesome Button” that changes text on any page into wholesome messages about acceptance, inclusivity and love.

Source: The New Yorker 4/7/16

Share Your Jeep Story, Find New Adventures

Marking its 75 th anniversary, the Jeep brand is kicking off a year-long campaign with a global footprint to include both digital and social elements titled, “My Jeep Story.” The campaign will provide a platform for the brand's passionate community and the wider world to join the 75th anniversary celebrations by sharing their own, authentic and inspiring Jeep brand stories. Fans can post a video of their own story directly onto www.Jeep.com/MyJeepStory. Musician Ciara, who appeared at Camp Jeep during the New York Auto Show, celebrated the campaign by telling her very own Jeep Wrangler story on the brand’s microsite. (client)

Source: Autoweek 3/28/16

Kevin Spacey Stares Into Your Soul, Compels You to do His Bidding in New E-Trade Commercials

E-Trade has recruited House of Cards star, Kevin Spacey, to challenge users to the ultimate staring contest. The endearing yet menacing actor does what he does best in the three 15 seconds spots, which is speaking directly into the camera, breaking the fourth-wall just like he does as Frank Underwood on his hit Netflix series. The short but creative ads will air during Hulu’s new original series The Path premiering April 13, 2016.

Source: Mashable 4/6/16

The Detroit Pistons Are Sending Emails That Change Every Time Fans Check Them

In a big effort to improve fan experience and engagement before, during and after games, the Detroit Pistons have launched a new static pregame email that will be a “real-time, dynamic second-screen experience” for fans. The email goes out to ticket holders a few hours before tip-off and updates every time a fan opens or reloads it. The email updates throughout the game, updating live scores and stats for all 10 players on the floor at any given point. In addition to the final score, the email also features a live traffic map to help fans find the optimal route in and out of the arena.

Source: Adweek 4/6/16

Satirical Baby Food Brand Warns About Dangers of Gender Stereotypes

Gender Baby Food, a parody product based on the design of the Gerber brand, was created by The Anxiety and Depression Association of America (ADAA). Gender Baby Food comes in a number of different flavors, such as Anti-Gay Grape and Rough and Tough Rhubarb. When visitors click on each flavor, fake ad copy and customer reviews that reveal the food's harmful effects on children pop up. Breadcrumbs lead to a donation page for the ADAA, where the dangers of overemphasizing traditional gender roles to children are explained in greater (and less abstract) detail.

Source: Huffington Post 4/6/16

Schick, Skintimate Cinema Ad Rocks Out With Emojis

Edgewell Personal Care, the company behind Schick and Skintimate, brings emojis to life in the “Rock Your Legs” music video. During the month of May, the music video will be played in cinema previews of PG-13 and R-rated movies. The “emoji godmother” teaches a young woman the three steps to a leg care routine, “Ready, Shave, Shine!” With a $10 or more purchase of Schick and Skintimate products, consumers will receive a free movie ticket.

Source: MediaPost 4/6/16

Marm & Ale Beer Marmalade by Innis & Gunn is Here to Spice Up Your Morning Toast

Scottish independent brewer, Innis & Gunn, has created the first ever beer marmalade, making it possible for beer lovers to spread the flavor onto their toast! The spreadable beer, Marm & Ale, is a combination of oak-aged IPA and a Dundee marmalade preserve. The innovative hoppy spread was created to celebrate the brewer’s launch of its own bar and restaurant.

Source: Bustle 4/3/16

How Cracker Barrel is Shaking Up Its Marketing to Attract a New Generation of Fans

In order to attract new younger customers, in the weeks leading up to the Academy of Country Music Awards, Cracker Barrel strayed away from its normal brand activation. Instead, the brand built the Cracker Barrel Content Creator Studio, which included country music stars, beatboxing contests, dance-offs and an Instagram-famous dog. The Content Creator Studio produced more than 20 videos by partnering with social media influencers. On social media, Cracker Barrel tweeted and Instagrammed photos in real time using the #CBStudio.

Source: Adweek 4/6/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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