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In order to attract new younger customers, in the weeks leading up to the Academy of Country Music Awards, Cracker Barrel strayed away from its normal brand activation. Instead, the brand built the Cracker Barrel Content Creator Studio, which included country music stars, beatboxing contests, dance-offs and an Instagram-famous dog. The Content Creator Studio produced more than 20 videos by partnering with social media influencers. On social media, Cracker Barrel tweeted and Instagrammed photos in real time using the #CBStudio.
Source: Adweek 4/6/16