Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Fans Hold Up Their Babies Like Simba For Denver Nuggets' Wonderful 'Lion King Cam'

The Denver Nuggets put an interesting twist on the classic Kiss Cam found at stadiums around the country. During a game the Lion King Cam graced the video board, and parents lifted their babies in the air, per the famous scene in the film, while “The Circle of Life” played in the background. Other teams and venues across the country are picking up on this new trend including Petco Park as well as players on the Atlanta Braves.

Source: USA Today 4/8/16

Tostitos Created a Ridiculously Amusing Telenovela to Promote Its New Spicy Chips

Tostitos is taking a dramatic turn for its new campaign. The brand released a four-episode telenovela, Botanas del Cielo (Snacks from Heaven), to promote its new spicy chips and salsas: Tostitos Cantina Chipotle Thin Chips, Tostitos Dip-etizers Spicy Queso and Tostitos Chunky Habanero Salsa. Telenovelas are a cultural phenomenon targeted at millennials with plots all centered around the new chips and salsa. Starting April 22, fans visiting Tostitos' website will be able to create GIFs of themselves as characters from the series.

Source: AdWeek 4/13/16

Candie’s Taps Sarah Hyland as Creative Director, Face of New Campaigns

Not only has actress Sarah Hyland landed a spot in Candie’s latest campaign, she’s also been appointed Creative Director. The brand, which is sold exclusively at Kohl’s, aimed to have more than just a face associated to its clothing line, which is why Kohl’s brought Hyland in to help design the clothes aimed at reaching women her age with her style. 

Source: Glamour 4/13/16

This Company Turns Your Instagram Posts Into Coloring Book Pages

Online coloring book company Color Me Book is taking the adult coloring trend to the next level with its new Instagram-inspired coloring books. From selfies to brunch and vacation pics, customers can upload their favorite Instagram photos to the company’s website to have their memories transformed into basic line drawings, bound together in a personalized coloring book. In addition to the original product, Color Me Book offers a pet-specific custom coloring book for all of the pet parents out there, as well as premade books for those with less artistic Instagram accounts.

Source: Cosmopolitan 4/15/16

‘Better Boyfriend’ Subscription Reminds Boyfriends of Birthdays & Anniversaries - For a Price

A new service could save users an argument or two. The "Better Boyfriend" subscription is a service that allows users to set reminders for important dates (birthdays and anniversaries, for example), keeping men everywhere out of the doghouse. There is also an option to set reminders to send “just because” gifts which randomly sends the users significant other a "thoughtful" present.

Source: Bustle 4/12/16

Amazon’s New Kindle Oasis is The Fanciest-Pantsiest E-Reader Ever

Amazon has launched its new kindle, the Kindle Oasis. At $289, the Oasis is the most expensive Kindle in years, four times the price of the entry-level Kindle. It is the smallest Kindle yet at less than five ounces, and just 3.4mm thick at its smallest point. It includes a flip-cover case and features an updated battery, which will allow readers to use the Kindle for more than a month without charging.

Source: Wired 4/13/16

You Can Now Pay Your Taxes at 7-Eleven

Convenience store chain 7-Eleven just got even more convenient. Consumers can now buy a Slurpee and pay their taxes at the same place, according to an IRS announcement. The IRS has partnered up with ACI Worldwide’s OfficialPayments.com and the PayNearMe Company for the new payment option, which allows people to make tax payments at more than 7,000 7-Eleven stores nationwide. But procrastinators beware: this payment option is a multi-step process, starting with a visit to the IRS payment page, selecting the cash option, and following the instructions on the website. Additional instructions are then sent to the user’s email with a link to a payment code, which needs to be presented at 7-Eleven.

Source: The Daily Meal 4/14/16

Pedigree's Smart Dog Jacket Lets Your Pup Post on Facebook

Pedigree has created “The Posting Trail,” a dog vest that allows dogs to take pictures and post to social media when they’re most excited. The wearable device is able to read how happy the dog is by how vigorously they are wagging their tail and snaps a photo of what’s going on around them. The photo is then uploaded automatically to the pet’s social media account. Through the pictures, owners can see what makes their dog happy.

Source: Creativity Online 4/7/16

Interesting Possessions That Dos Equis' Most Interesting Man is Giving Away

Dos Equis’ iconic “Most Interesting Man in the World” is leaving Earth to head to Mars. In honor of his journey, the beer brand is giving away his most prized possessions to several lucky winners in its latest stunt. Among the items in “The Coveted Collection” are a vintage surfboard, Victorian ice axe, prized Spanish guitar and a scuba diving mask to name a few. Fans can enter to win all of these items, including a round-trip flight to Mexico and the chance to live in a "17th-century domicile [that] was once a royal pied-à-terre, a pirate hideout and most importantly, the former hacienda of the Most Interesting Man." This may just be the most interesting giveaway in the world.

Source: AdWeek 4/8/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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