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Dos Equis’ iconic “Most Interesting Man in the World” is leaving Earth to head to Mars. In honor of his journey, the beer brand is giving away his most prized possessions to several lucky winners in its latest stunt. Among the items in “The Coveted Collection” are a vintage surfboard, Victorian ice axe, prized Spanish guitar and a scuba diving mask to name a few. Fans can enter to win all of these items, including a round-trip flight to Mexico and the chance to live in a "17th-century domicile [that] was once a royal pied-à-terre, a pirate hideout and most importantly, the former hacienda of the Most Interesting Man." This may just be the most interesting giveaway in the world.
Source: AdWeek 4/8/16