Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Seventh Generation Taps Maya Rudolph For Its Biggest Campaign Yet

Seventh Generation, a company dedicated to selling environmentally sustainable products, has invested in a new advertising campaign to introduce itself to potential consumers and reclaim those who may have strayed. The ad stars Maya Rudolph, who focuses on how pure Seventh Generation products are, as well as its effectiveness. The new commercials will also appear online and in print.

Source: The New York Times 4/27/16

Wendy’s Adds Snapchat Spice to Jalapeño Chicken Campaign

To engage diners, Wendy's sponsored a fiery Snapchat Lens for the "limited release" of its Jalapeño Fresco Spicy Chicken Sandwich and Ghost Pepper Fries. The Snapchat lens, which features flames and the Jalapeño Fresco Spicy Chicken Sandwich allowed roughly 100 million estimated users to anticipate their own reactions to the spicy ingredients. In support of the campaign, digital spots feature humorous reactions of fans tasting the unmatched spiciness of the new items.

Source: GeoMarketing 4/19/16

Athleta’s Latest Campaign is About Way More Than Workout Gear

Athleta has released its first-ever broadcast campaign, “The Power of She,” which features groups of women participating in athletic activities as the campaign pledges to support women’s empowerment and collaboration. As the largest scale promotion ever released by a Gap Inc. brand, the campaign was set to sync with the launch of the brand's latest children's collection launch, Athleta Girl. The campaign aims to teach and inspire the next generation of girls to stand together, collaborate and put an end to undermining women.

Source: The Huffington Post 4/18/16

Pedigree Features Veteran's Story For 'Feed The Good' Campaign

Pedigree is highlighting what people can learn from dogs in its new "Feed the Good” campaign, which spans worldwide and showcases a dog’s unconditional love for people. The brand released an online video, which features U.S. Marine Corps veteran, Dan Lasko, who lost his left leg due to injuries he sustained while serving during active duty. In the film, Lasko describes how he has adjusted to life with his injury as well as how his dog Wally has assisted in his recovery. The video can be viewed on Pedigree’s YouTube channel and on the brand’s Facebook page.

Source: MediaPost 4/18/16

What Colors Are in The Urban Decay 'Alice Through The Looking Glass' Eyeshadow Palette?

Popular makeup brand, Urban Decay, is expanding on a partnership with the "Alice in Wonderland" film franchise by introducing the "Alice Through the Looking Glass" eyeshadow palette. The palette features 20 bold colors to match the looks of Alice, The Mad Hatter, Time, the Red Queen and the White Queen. The whimsically designed palette lands online May 1 and in stores on May 5 ahead of the film's May 27 release.

Source: Bustle 4/19/16

Happy 100th Birthday to Mr. Peanut - an Enduring And Nutty Mascot

Planters has kicked off the 100th birthday of Mr. Peanut with a year-long celebration of "the nuttiest brand icon in history." Fans are invited to join in the birthday activities at Mr. Peanut's birthday website, MrPeanut100.com, which offers new swag, logos, packaging, custom e-cards and the NUTmobile's full appearance schedule. Fans coast to coast are encouraged to come and meet Mr. Peanut and the Peanutters to snap and share a SHELL-fie or tour the 27-foot NUTmobile.

Source: Brandchannel 4/20/16

Yoga in The morning? This Ad Knows You Ain't Got Time For That

In a new funny-because-it’s-true spot, protein shake maker Organic Valley reminds viewers that most morning routes aren’t glamorous. The brand proposes that most commercials feature women doing yoga for an hour and whip up an elaborate morning meal all before the work day begins. In reality, that's not the case and Organic Valley has the stats to back what the average person's morning really looks like. For instance, only 16 percent of women would describe their morning with the hashtag #blessed. While the data isn’t inspirational, it does point out that no one's morning is perfect, but at least Organic Valley's got breakfast covered with its new on-the-go protein shake.

Source: Mashable 4/16/16

TheSkimm Takes Email From Inbox to Calendar

Popular newsletter The Skimm announced its new subscription iOS app called Skimm Ahead. While the email newsletter that readers seem to love will remain free, for $2.99 a month subscribers will receive TheSkimm’s list of holidays, relevant announcements, upcoming events, travel recommendations and reminders synced directly to their iPhone calendars. According to the company website, “Never again will you wonder when Beyoncé tickets go on sale!” The first month of the service is free and for now is only available to iPhone users.

Source: MediaPost 4/20/16

Cracker Jack is Replacing Toy Prizes Inside With Digital Codes

The 125-year tradition of Cracker Jack including a toy prize in its box is coming to an end. Going forward, fans will find a digital code inside a newly designed package with bolder red-and-white stripes and an updated image of Sailor Jack and dog Bingo. In order to claim their prize, fan will need to download an app and scan the prize sticker to reveal a baseball-themed experience on their mobile device.

Source: TODAY 4/22/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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