Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Listen to Never-Before-Heard John Lennon Interviews From 1968

Hard Rock is sharing a valuable piece of music history with the world this week as the entertainment brand opens its memorabilia vault to release a 1968 interview with John and Yoko Ono Lennon, conducted by then-college student Maurice Hindle. The two-hour interview, shared with fans for the first time ever in its entirety, is now available in a streaming format with transcripts, analysis and a memorabilia gallery on HardRock.com/LennonTapes – just in time for the 50th Anniversary of the British Invasion! (client)

Source: Rolling Stone 2/7/14

New Yorkers, Beware: Zombies Are Lurking Beneath The Streets

The streets are never safe in New York City! AMC got in on the recent pranking craze to promote the return of the new season of The Walking Dead. AMC terrorized unsuspecting pedestrians with zombies hidden underneath the sidewalks.  Actors in full zombie makeup and attire were placed beneath a modified subway grate in Union Square.  As pedestrians stepped over the grates, the zombies reached through the grates to grab at their feet while grunting and groaning.

Source: Mashable 2/5/14

Pantone's Top 10 Fall Colors: Sangria, Mauve Mist And More

Pantone has released its top 10 fall colors for men and women. The list is released to coincide with New York Fashion Week Fall / Winter 2014, whose designers were surveyed along with other fashion leaders to collect feedback on the prominent colors and inspirations they plan to use in upcoming collections. Fall colors shared by both genders are: Cypress, Bright Cobalt, Royal Blue, Aluminum, Cognac and Misted Yellow.

Source: Today 2/7/14

Giant Shoebox Doubles as Adidas Pop-Up Shop

To celebrate the 50th anniversary of Adidas’s most renowned product, the footwear brand has constructed a pop-up shop in East London modeled after a giant shoebox. Aptly named #StanSmith for the brand’s well-known line, the shoebox shop is home to a variety of limited edition Stan Smith sneakers and offers customers access to 3D printers to customize their purchases. In addition to the shop, Adidas has created a “Stan Yourself” app, which allows users to replace the shoe’s iconic Stan smiley face and signature with their own.

Source: PR Examples 2/2/14

Coca-Cola Looks to Take on SodaStream With Investment in GMCR Keurig Cold At-Home Beverage System

Coca-Cola has signed a deal with Green Mountain Coffee Roasters to introduce GMCR’s forthcoming Keurig Cold at-home beverage system. As part of the strategic collaboration, GMCR will be The Coca-Cola Company’s exclusive partner for the production and sale of The Coca-Cola Company-branded single-serve, pod-based cold beverages. Keurig Cold is expected to launch in 2015 with the ability to dispense cold beverages including carbonated drinks, enhanced waters, juice drinks, sports drinks and teas.

Source: The Drum 2/6/14

Don’t Like Your Facebook “Look Back”? You’ll be Able to Edit it Soon

Facebook has announced it will be adding an edit feature to its new “Look Back” component. Users will be able to change moments in their movies or update “shared” images. The exact launch date of the feature has not been determined, but the “Look Back” videos edit feature will also allow users to remove a post from the movie that was pre-selected and change it to a different one.

Source: TechCrunch 2/6/14

Discovery Channel to Air Live Jump Off Mount Everest

In its first live stunt since daredevil Nik Wallenda successfully walked a tightrope across the Grand Canyon, the Discovery Channel announced plans to air the first wingsuit flight from the summit of Mount Everest. The event, which will air live in May on Discovery, could prove to be another ratings bonanza for the network, according to the Hollywood Reporter. More than 13 million across the country tuned in to watch Wallenda’s walk last June.

Source: Hollywood Reporter 2/5/14

Smithsonian Explores 'Cool' From Whitman to Jay-Z

The National Portrait Gallery set out to examine how the idea of cool has shaped American culture. A new exhibit gives the concept an entertaining yet scholarly treatment with 100 photographs of people who defined cool as a word for rebellion, self-expression, charisma, edge and mystery.  "American Cool" traces the idea back to Walt Whitman and Frederick Douglass, and unfolds through the generations, leading to Jay-Z, Johnny Depp and Madonna.

Source: MSN 2/6/14

G.I. Joe, The Original Action Figure, Turns 50

In February of 1964, Hasbro introduced the world to G.I. Joe at the annual toy fair in New York City. G.I. Joe hit the shelves in time for the 1964 Christmas shopping season and soon became a big seller at $4 each. Hasbro said it intends to announce details of its 50th anniversary plans during this year’s fair in New York on Feb. 16-19. However, over the weekend, collectors brought their original 12-inch G.I. Joes to the New York State Military Museum in Saratoga Springs to celebrate the 50th birthday.

Source: New York Post 2/6/14

Tonga's Olympic Luger Is An Underwear Marketing Stunt

It all started when Princess Salote of Tonga put out a call to her island nation, looking for at least one Winter Olympian to represent the country. A then 21-year-old IT student who thought it would be fun to be a luger, answered the call, and before he knew it, was part of a bizarre marketing scheme by German underwear maker Bruno Banani. The brand renamed the young luger from Fuahea Semi to Bruno Banani (the same name as the company), moved him to Germany to train and made him the face of its new line of "Coconut Power" briefs. When the stunt was exposed, the IOC's president called it "a perverse marketing idea," but said they could not stop him from competing as long as he qualified. He did, and he's in Sochi!

Source: Deadspin 2/7/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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