Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Bayer Animal Health And Clifford Teach Students About Caring For Pets

Bayer Animal Health partnered with the iconic Clifford the Big Red Dog® to create a limited-edition distribution of Clifford Goes to the Doctor, a story that teaches children how to properly care for their pets. The release of the limited-edition book includes tips for families on how to prevent diseases transmitted through fleas, ticks and mosquitos known as companion vector-borne disease (CVBD). The book release also corresponds with the International Companion Vector-Borne Disease Symposium, held in Miami from May 9-12, 2016. To unveil the custom book, Bayer and Clifford the Big Red Dog visited the Coral Park Elementary School in Miami where Bayer Animal Health Veterinarian, Dr. Dan Carey, read the story to more than 140 first graders and addressed their pet care questions. Following the reading, first grade students throughout the Miami-Dade School District received copies of Clifford Goes to the Doctor to take home. (client)

Source: Miami Herald 5/17/16

Johnny Depp Turns Disney Into Wonderland by Surprising Fans as Mad Hatter

In anticipation of the upcoming Alice in Wonderland installment, “Through the Looking Glass,” Johnny Depp took to Disneyland to give park visitors a madly unique surprise. The Mad Hatter himself was livestreamed onto a billboard in the park with a hidden camera and caught the attention of guests who passed by. With winks, waves and reactions to guests’ exclamations, the Mad Hatter delighted and interacted with unknowing (and lucky!) crowd members admiring the billboard. The film opens in theaters on May 27.

Source: Huffington Post 5/12/16

Quaker State Teams Up With The Onion to Mock Slick Motor Oil Marketing

Quaker State motor oil brand teamed up with digital media company, The Onion, to poke fun at marketing … with a little bit of marketing. In launching the first of six mini films, Quaker State mocks how other brands focus on technological updates and innovations, while Quaker State continues to focus on one thing … just damn good oil. First up? The Dipstick 6S which doubles as a dipstick AND selfie stick! Check it out on the Quaker State YouTube page here: https://youtu.be/1gRf6K6_N8I (client)

Source: Ad Age 5/18/16

We’ve Got The First Look at Benefit’s Game-Changing New Brow Collection

On June 24, cosmetics company, Benefit, will launch its newest and biggest eyebrow collection. With nine products in the line containing different color options, the brow collection is a dream for consumers. From gels to brushes and even wax, the line will benefit loyal devotees of the brand and new fans alike. The launch was revealed previously at a vlogger convention in Las Vegas.

Source: Allure 5/13/16

This Mobile App Pays You For Your Selfies While Giving Custom Data to Brands

Apparently millennials have faces that brands love. Mobile app Pay Your Selfie allows users to post selfies with brand products and get paid for it. What seems shallow and narcissistic is actually a new resourceful method brands have been using to gather market research directly from consumers. What’s in it for users? Potentially 20 really easy bucks a month.

Source: AdWeek 5/18/16

Walgreens Now Connects You to Video Therapy For Mental Health Issues

Walgreens, in partnership with Mental Health America, recently launched a new online portal for mental health patients so that they can easily speak with a physician or receive free online screening tools and information. With a goal of screening 3 million people for mental health issues by the end of 2017, the company is offering specialized training for its pharmaceutical staff, including pharmacists, nurse practitioners and physician’s assistants to better understand depression and anxiety.

Source: The Verge 5/11/16

Saltwater Brewery’s New Six-Pack Rings Are Compostible, Biodegradable And Totally Edible

With Americans drinking 6.3 gallons of beer last year (50 percent in cans) it’s no secret that the plastic six-pack rings are bad for the environment since they often end up in the ocean. Saltwater Brewery is taking steps toward a healthier environment for sea birds and marine mammals by developing 100 percent biodegradable and edible six-pack rings. In the place of plastic, these rings are made from the barley and wheat remnants leftover from the brewing process to cut down on waste and help protect the animals.

Source: Digital Trends 5/18/16

NowThis to Launch Education Series With Actress Allison Williams

Allison Williams, star of Girls and daughter of MSNBC news anchor Brian Williams, will take part in a multi-episode series about education called “Edify” from the four-year-old news and entertainment digital video service, NowThis. The company’s president, Athan Stephanopoulos, believes the program will hit a chord with the company’s demographic. In addition to the Williams news, NowThis announced it will produce a music series, Jam Sesh, and launch a female empowerment Facebook page called NowThisWomen.

Source: AdWeek 5/13/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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