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AT&T is trying to take away the pain of the constant “Are we there yet?” quips during summer road trips by doubling down on its commitment to better connect vehicles with WiFi. The campaign focuses on turning family cars into WiFi hotspots to create a relatively painless road trip experience. The ads will run through July 5 to take advantage of vacation-planning season. AT&T currently has more than eight million cars using its network and has relationships with 19 car brands.
Source: MediaPost 5/19/16