Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.

Goodyear And NASCAR Champion Kevin Harvick Conduct Surprise Tire Checks

Racing into National Tire Safety Week (May 29 - June 4) and the official start to the summer driving season, Memorial Day Weekend, Goodyear and Kevin Harvick teamed up to surprise Charlotte-area drivers with free tire checks! The NASCAR Champion and his pit crew appeared at the Concord Mills Mall in North Carolina to educate fans and consumers on the importance of tire maintenance. (client)

Source: 5/24/16 Launches #ImNotABox Campaign Encouraging Out-Of-The-Box Thinking, known for its “out-of-the-box culture” has just launched a campaign that seeks to encourage its fans to be their best, creative and unique selves. The #ImNotABox campaign kicked off with an online short film and a short spot on television. Beginning June 1, fans will receive special edition shoeboxes that have templates and ideas for repurposing the box for useful items, like a smartphone holder.

Source: 5/23/16

Spelling Bee Champs Are The Stars of Amazon's Latest Ad Campaign

Amazon is awarding the star spellers of this year's national bee with some of their very first endorsement deals. The campaign marks the first time Amazon has teamed with the Scripps National Spelling Bee. In the commercials, the kids, aged six to 14, talk about their work ethic and their interests outside of deconstructing ridiculously challenging words. The campaign's main focus is a shared love of reading that is meant to promote Amazon's Kindle e-reader device.

Source: Mashable 5/26/16

Harley-Davidson Rebrands Itself to Reach Millennial Generation

Harley -Davidson has launched new 2016 Roadster and Dark Custom ­models, both simply designed models that are affordable in price. The new marketing concept and bike design is meant to appeal more directly to younger millennial riders and women specifically to create a more diverse group of riders.

Source: NPR 5/21/16

Travelers Can Enter to Win a Night in The Eiffel Tower

HomeAway, the vacation rental website and sponsor of the UEFA EURO 2016 men’s soccer championship, is giving travelers the chance to win an overnight stay in Paris in a most unusual location: the Eiffel Tower. The apartment will sleep five, meaning that each of the four winners will be able to bring four guests. The winners will also be treated with a gourmet French dinner and round-trip transportation. Travelers in the United States have until May 31 at 11 p.m. ET to enter on the website.

Source: USAToday 5/20/16

SunChips 'Laughalizer' Profiles Fans; Ties to Nonprofit

SunChips launched a new “Waves of Laughter” campaign where the brand asks users to visit to view a short, funny video. A program then analyzes a person’s primary personality traits based on their laugh profile. Each time a user shares his or her “laugh print” via Facebook, Twitter or e-mail, SunChips will donate $1 to Step Up, a nonprofit devoted to helping girls from under-resourced urban neighborhoods become confident, college-bound and career-focused. The brand has committed to donate up to $100,000.

Source: MediaPost 5/24/16

Rihanna And Dior Collaborate on Sunglass Collection

Dior and Rihanna have joined forces in the name of fashion to create a line of futuristic sunglasses. As part the pop star’s brand ambassadorship, the collection, simply named “Rihanna,” features one frame available in six variations, including silver, pink, blue, green, red and 24-karat gold. The songstress credits La Forge from Star Trek as her muse for this innovative new design. Live long and prosper, RiRi!

Source: WWD 5/24/16

Red Bull And GoPro Ink Exclusive Global Partnership 'to Inspire The World to Live a Bigger Life'

GoPro and Red Bull have signed a multi-year global partnership to collaborate on content production distribution, cross-promotion and product innovation. GoPro will now be the exclusive provider for all images captured and video at Red Bull’s events, as Red Bull can now give fans new perspectives as well as an immersive presentation experience. GoPro can now use Red Bull’s well-established connections in the world of extreme sports to show off its capabilities.

Source: The Drum 5/24/16

Kohl's Sent a Star Wars Treasure Trove to The Woman Behind The Megaviral Chewbacca Video

There’s nothing quite like free publicity, something that Kohl’s learned after a fun video went viral of a happy mom, Candace Payne, delighting in her recent purchase from the department store chain - a Chewbacca mask. Payne’s video has already become the most-watched Facebook Live video ever, with 101 million+ views. To thank her for being a loyal customer, Kohl’s sent her and her family a care package of, obviously more masks, along with Star Wars merchandise, gadgets and gift cards galore.

Source: AdWeek 5/21/16

AT&T Gives Kids Reason to Love Road Trips

AT&T is trying to take away the pain of the constant “Are we there yet?” quips during summer road trips by doubling down on its commitment to better connect vehicles with WiFi. The campaign focuses on turning family cars into WiFi hotspots to create a relatively painless road trip experience. The ads will run through July 5 to take advantage of vacation-planning season. AT&T currently has more than eight million cars using its network and has relationships with 19 car brands.

Source: MediaPost 5/19/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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