Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Goodyear to Celebrate Great Things Born in Akron by Giving Akron-Born Newborns a Most Valuable Ride Care Package

What do Lebron James and Stephen Curry have in common, besides being NBA MVP’s and superstars? They were both born in Akron, OH in the same hospital 38 months apart! To celebrate, Goodyear (based in Akron) rolled out the “Great Things Born in Akron” campaign, which gave parents of children born in Akron-area hospitals during the NBA finals a care package including: A set of four tires, an "Akron Born" onesie and a car seat. The Akron tire maker teamed up with three local hospitals, Summa, Cleveland Clinic Akron General and Akron Children's Hospital to facilitate the promotion. (client)

Source: USA Today 6/1/16

Legoland Hires ‘Kid CEO’ to Promote Hotel

Legoland Florida Resort just named a new CEO, but he might not be who most expected. Tommy Parker, a 7 year-old, can be seen in a new video where he is balancing a busy schedule, giving wisdom and enjoying a juice box. In addition to the video, the campaign is crossing over to social where the brand highlights other amenities featured at the resort.

Source: Tampa Bay Business Journal 5/31/16

Get Amazing Food For $6 or Less at Taste of Times Square

New Yorkers can celebrate the annual Taste of Times Square festival, featuring more than 50 area restaurants tonight. Taste of Times Square is a food and music festival showcasing Times Square restaurants that are often bypassed by locals due to the insane crowds and touristy gimmicks consuming the area. The event is exceptionally affordable with food items ranging from two to six tickets with each ticket costing just a dollar.

Source: Time Out New York 6/3/16

Yelp's New Campaign Looks to Drive Use Beyond Restaurants

Yelp will begin airing a new national ad campaign designed to encourage people to use its service for more than just restaurant reviews. The brand launched its first national TV campaign last year and this time around will include video ads on Snapchat and Instagram as well. Yelp has extended review service to include hotels, doctors and fitness professionals as they are seeing more and more consumers needing reviews in those areas.

Source: Ad Age 6/2/16

Chick-Fil-A Rolls Out New App, Offers Free Sandwiches to Celebrate

Chick-Fil-A, the famously-closed-on-Sundays fast food spot, has a brand new app. To celebrate, the brand is giving away a free sandwich to just about everyone who downloads the app - but there is one important step to complete in order to actually nab a free lunch. First fans must download and install the new Chick-Fil-A One app for iOS or Android then most importantly, sign up for a Chick-fil-A account to get the sandwich. In addition to these features, the app can also surprise fans with their favorite food based on previous orders and also offers a generous rewards program for users.

Source: Fox News 6/1/16

Watch Pro Ballet Dancers Bring Christian Louboutin Shoes to Life in a New Campaign Video

Christian Louboutin’s new fall campaign features stilettos, booties, sneakers and brogues in a whole new light. The video stars Blanca Li, a well-respected ballet dancer and choreographer who leads a crew of dancers in a studio sporting a variety of Louboutins. “The secret is to let things come the way they do naturally, with no strains or limits. The number one rule is, ‘Let’s have fun!’” explained Louboutin.

Source: InStyle 5/31/16

Goldfish Crackers is Doubling Down on Its Support For LGBT Events This Summer

Starting this summer, select packaging of the Pepperidge Farm snack will feature a new logo of multicolored fish (a reference to the rainbow flag that signifies the diversity of the gay community). Already a sponsor of the pride parades in New York and Philadelphia, this year Goldfish will also underwrite the parades in Cincinnati, Minneapolis and Norwalk, Conn. Overall, the company has pledged to double its pride-related activities in the coming months.

Source: AdWeek 6/2/16

NBA Launches Fitness App That Links You to Your Favorite Stars

On June 1, the NBA's first-ever fitness app launched in partnership with Under Armour, combining the league's exclusive content with the fitness interactivity of the Under Armour Connected Fitness platform. The app allows user to track and share fitness goals and progress, as well as participate in virtual fitness training challenges. Consumers can also find workout tips from NBA trainers who regularly work with NBA stars such as LeBron James and Kobe Bryant.

Source: Mashable 6/1/16

MTV Tries to Turn Viewers Into Voters With a Robo-Roundtable And Issue-Focused Initiatives

MTV’s latest campaign has found creative ways to guide young voters to focus on political issues, not the absurdity of the election. The “Elect This” campaign is using robots controlled by social media, infographics and celebrities to encourage young voters to get to the polls this year. MTV will debut the short-form series “Robo-Roundtable,” which pokes fun at “puppet politics” while engaging in daily on-air and online debates, hosting Facebook Live videos and posting Snapchat content.

Source: Creativity-Online 6/1/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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