Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


USA Swimming, Disney And Pixar Make a Splash For 'Finding Dory'

USA Swimming has teamed up with Disney and Pixar to help promote the 2016 release of “Finding Dory” and bring attention to the sport of swimming.  With Dory’s famous line, “Just keep swimming,” USA Swimming is encouraging people to join a swim team in their area through the SwimToday program. The program is a collaborative and relevant matchup between USA Swimming and Disney to promote the fun-loving movie release and help the sport of swimming stand out in a unique way and supporting a good cause to get people involved in the “funnest sport!”  (client)

Source: Ad Age 6/8/16

Orville Redenbacher’s Launching ‘Ghostbusters’ Sweeps

Orville Redenbacher has teamed up with Sony pictures for a “Ghostbusters” movie sweepstakes. The sweepstakes website features Ghostbusters themed recipes and a photobomb tool that allows users to upload selfies, add Slimer or an Orville Redenbacher image and share it on social media. Instant-win daily prizes include at home movie night prize pack, a movie night out prize pack and a game night prize pack. The grand prize is a home movie night makeover, which includes an old fashioned popcorn cart and coupons for free Orville Redenbacher popcorn.

Source: MediaPost 6/8/16

Busted Barbecue? Red Robin Debuts Grilling Emergency Hotline

To kick off the unofficial start of the summer grilling season, Red Robin Gourmet Burgers and Brews launched “The Yummm Hotline,” giving at-home grillers an opportunity to speak with experts from the Gourmet Burger Authority and get answers to their burning questions. Representatives standing by at 1-844-RR-YUMMM from noon - 9 p.m. EST were ready to answer consumers’ burger-based questions ranging from protein preparation, buns and everything in between. “The Yummm Hotline” was first introduced on Memorial Day and will reopen on the other biggest grilling holidays of the summer including Father’s Day, Fourth of July and Labor Day. (client)

Source: FoxNews.com 5/27/16

Outdoor Company Yeti Celebrates Father's Day With Emotional Video Series

Yeti, maker of coolers and other outdoor gear, launched “My Old Man,” a mini-documentary series that celebrates fatherhood and its role in outdoor pursuits. The subjects in Yeti’s six to eight-minute videos include pro surfer Shane Dorian and his son, musician J.T. Can Zandt, Hilary Hutcheson, former NFL player Jordan Shipley, and the co-founders of Yeti, Roy and Ryan Seiders. The long-form video series is aiming to help Yeti connect with its consumers in a more meaningful way.

Source: AdWeek 6/8/16

Pennzoil Takes a Jeep Wrangler Out For a Desert Joyride

Pennzoil has released the second installment of its mini-film series: JOYRIDE Baja. The brand opted for a change of scenery and machinery in the latest film to show off another key element of Pennzoil Synthetics: excellent extreme temperature performance. In the video, a 2016 Jeep Wrangler Rubicon is put to the test by famed precision driver, Rhys Millen in the Baja desert in Mexico where temperatures reach above 130oF. The Joyrider powers the Rubicon out onto the sandy terrain, bounds over obstacles and propels up the sharp crags of the desert’s rocky ridges all in the interest of showing consumers the technology behind Pennzoil Synthetics. Check out the full video here: https://youtu.be/eiJVtcjTWWY. (client)

Source: YAHOO News 6/9/16

Instagram's Latest Campaign is a Reminder There's Room on The #RunwayforAll

The #RunwayforAll campaign highlights a new model and his or her story in an attempt to widen the fashion industry’s definition of beautiful while celebrating less widely known models. The debut post showcased Haitian model and travel blogger, Mama Cax, who lost her right leg eight years ago. In her story, Cax stated, “I hope to show that beauty does not always wear a size zero and beauty does not always walk on two limbs.” The photos are featured on Instagram’s account page.

Source: USA Today 6/2/16

Hot Wheels Unveil Beatles' 'Yellow Submarine' 50th Anniversary Collection

In honor of the 50th anniversary of the Beatles’ 1966 song “Yellow Submarine,” Hot Wheels has released a special collection which includes the Hot Wheels Yellow Submarine replica which hit shelves on June 9. Complete with orange track-compatible wheels, as well as an assortment of six cars featuring the art of the iconic 1968 Yellow Submarine film, fans will appreciate the collection’s nod to the movie, with vivid colors, creative designs and John, Paul, George and Ringo adorning the packaging.

Source: Entertainment Weekly 6/8/16

Test Drive Canada

Due to the recent increase in google searches regarding “How to move to Canada,” Air Canada has launched the #TestDriveCanada campaign which encourages people to hop on an Air Canada flight and explore what Canada has to offer before making a permanent move.

Source: Travel Pulse 6/6/16

After a Decade, Dunkin' Donuts is Evolving Its 'America Runs on Dunkin' Campaign

After 10 years, Dunkin’ Donuts is upgrading its “America Runs On Dunkin” Campaign to make a more emotional connection with Dunkin’ customers. The new “Keep On” campaign celebrates positive energy and perseverance which Dunkin’ believes defines the brand as well as its guests. This campaign will be fully integrated across all media platforms and play a big role in the brand’s plans for the Summer Olympics.

Source: AdWeek 6/3/16

Taco Bell NBA Finals Promotion: How do I Get a Free Taco?

During the NBA Finals, Taco Bell is running a promotion called “Steal a Game, Steal a Taco.” If a road team wins a game in the Finals, Taco Bell is giving fans a free Doritos Locos taco. Tacos will only be given away at participating Taco Bell locations the day after a road team wins from 2 to 6 p.m.

Source: Heavy.com 6/8/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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