Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Nivea Built a Waterslide That Applies Sunscreen as You Ride it

Nivea continues to raise awareness about the need for sun protection with its latest activation in South Africa, a country reporting approximately 20,000 skin cancer cases each year. Nivea inflated the first-ever “SunSlide” on the country’s most popular beach, designed to spray Nivea SPF 50+ sunblock when kids slide down it. In just one hour, more than 100 children had fun in the sun while getting sunscreen application on the SunSlide!

Source: Mental Floss 6/5/16

Skin Care Brand SK-II Dreams Big at The Great Wall of China

SK-II is asking women to dream big. Based on findings from a global study, half of Asian women have abandoned their dreams are unsatisfied with their current lives.  The “Dream Again” campaign is part of a larger initiative that aims to challenge the belief that destiny is set at birth. To remind women of their childhood dreams, SK-II created a nearly ¼-mile-long art installation along the stretch of the Great Wall of China, displaying large posters of children declaring their dreams.

Source: Mashable 6/21/16

L'Oréal Creates Makeup Selfies as The First Beauty Brand Snapchat Lens

Lights, camera, makeup! L’Oréal Paris is offering the first-ever Snapchat beauty brand lens to promote its Infallible Silkissime eyeliner. The L'Oréal filter helps users apply makeup to their selfies, including eyeliner in the shape of a cat’s eye, mascara, foundation, blush and lip color. When the app detects users are raising their eyebrows, camera lights flash and the L'Oréal logo pops up with a heart next to it.

Source: AdWeek 6/3/16

The ‘Drybar Bill’ Creates a ‘Blowout Only’ Cosmetology License

Drybar’s founder, Alli Webb, is championing legislation called the “Drybar Blowout License Bill," which could possibly alter the licensing process for hairstylists across the U.S., making it easier for cosmetologists to get licensed strictly for blowouts. While a full cosmetology license in Maryland requires 1,500 hours, a process which can take students up to a year to obtain, the new bill proposes a "limited license" that requires only 350 hours of training for hairstylists providing professional blowouts. Webb hopes that the limited license will make working at Drybar more accessible and give people the opportunity to hone in on the one thing that they want to do - blowouts!

Source: Yahoo! 5/17/16

Playtex Sport Unwraps Millennial-Focused Mobile Campaign With Influencer-Curated Prizes

Playtex Sport created the socially driven “Ready, Set, Play on” campaign to remind women that they do not need to put their lives on hold during “that time of the month.” The brand partnered with four female influencers in the sporting world who would resonate with Millennials, including an Olympic gold medalist snowboarder, a fitness entrepreneur, a dancer and an award-winner surfer. The brand created a series of videos showing the athletes embodying the campaign theme, clearly showing how their periods don’t slow them down. Consumers were invited to share their own pictures on social media for a chance to win themed prize packs created by the athletes.

Source: Mobile Marketer 6/17/16

Louis Vuitton to Launch Its First Perfume in 70 Years

Louis Vuitton is well known for its luxury handbags, but it is less widely known that the design house once made perfumes. This fall, the brand is launching its first fragrance since 1927. Perfumer Jacques Cavallier Belletrud - the man behind the mysterious scent - hinted that the scent will be “exotic,” “rare” and “floral.” The beauty and fashion industry is buzzing about this perfume that’s anticipated to be one of the world’s biggest fall launches.

Source: Marie Claire 6/15/16

Dove Debuts 'Amazing Moments' Campaign

As Dove’s tagline says, “sometimes the moments that make us sweat are the most amazing moments of all.” The brand created the “Amazing Moments” campaign to capture sweet experiences as they happened to real people, organically tying back to the deodorant products. For the debut video from the campaign, a woman tells her love story and is shown proposing to her boyfriend.

Source: Racked 5/17/16

American Crew Launches Elvis Presley Line

Sixty years ago, Elvis Presley became an international sensation. In honor of this rock milestone, grooming brand American Crew crowned Elvis “the King of Men’s Grooming” and produced a limited run of its six classic styling products with custom-designed labels featuring the iconic singer.

Source: Examiner.com 3/14/16

Frank Body Creates Pop-Up Shop in Brooklyn

Calling all coffee lovers! Frank Body, the popular Australian coffee-based skin care brand, is opening its first pop-up shop at a café in Brooklyn. Consumers can visit Frank Body x Sweatshop for a full coffee experience, learning about coffee-infused skin care products while enjoying coffee-inspired food and drinks. All visitors will receive a product sample of the Original Coffee Scrub by simply Instagramming a photo from the shop and tagging @frank_bod and #letsbefrank. Free coffee timeframes will be announced on Snapchat.

Source: WWD 6/9/16

Sephora Gets Snappy

In an effort to monetize this Millennial-friendly mobile platform, Sephora created Shopable Snapchats. Sephora fans can download the ShopStyle application to purchase products featured in live Snapchat stories by simply taking a screenshot of the desired items.

Source: Luxury Daily 6/7/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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