Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Love, Tacos And The Backstreet Boys: Chipotle Rolls Out Its Newest Short Film/Ad

Chipotle has released its first major commercial since 2013. Only briefly mentioning the company's name in the opening title, "A Love Story" follows two young lemonade stand entrepreneurs as their competitive marketing and rivalry follows them into adulthood, where they finally join forces to open an organic taco stand. The ad stays true to Chipotle's unconventional advertising with subtle branding and integration of the company's values.

Source: Mashable 7/6/16

Great White Shark Tracking Goes Mobile

Evident by the ever-growing popularity of Discovery Channel’s Shark Week programming, consumers are becoming more and more fascinated with the ocean’s greatest predators: sharks. The new app, Sharktivity, was developed by the Atlantic White Shark Conservancy (a Massachusetts-based nonprofit that works to protect Great White Sharks) and allows users to share sightings with friends and scientists alike. Users can send and receive alerts in real time, and the app already includes the locations of at least 80 sharks that researchers have tagged.

Source: CNN 7/3/16

Project Everyone Turns The Spice Girls' 'Wannabe' Into a Women's Rights Anthem

The United Nations has released a video set to the Spice Girls’ song “Wannabe” to encourage women to share what they “really really want” and lobby for their rights, including equal pay for equal work and an end to violence against women. The video also includes a call to action asking women from around the world to share photos of themselves holding up signs with what they want for girls and women using the hashtag #WhatIReallyReallyWant.

Source: Creativity-Online 7/5/16

Häagen-Dazs Unveils #LoseYourself Wimbledon Push as it Looks to Turn Attention Away From Centre Court

While fans at Wimbledon have their focus on the court, Häagen-Dazs took its focus to the fans. Rather than shooting images of the star tennis players, Häagen-Dazs hired a photographer to capture the reactions and emotions of the fans watching each match. The pictures are featured on some of Häagen-Dazs’ social channels, pushing on Twitter with #LoseYourself and a Häagen-Dazs-branded Snapchat geofilter.

Source: The Drum 7/4/16

Apple Will Push For Organ Donor Registration in IOS 10

Apple has given fans another event to be excited about - the release of iOS 10. A new feature of iOS 10 allows users to register themselves as organ donors directly on the Health app, which comes pre-installed on any iPhone. The update, which will launch in the fall, features a Medical ID feature that allows users to add themselves to the National Donate Life Registry, which is managed by Donate Life America. This one simple process can save up to eight lives!

Source: The Verge 7/5/16

American Express Taps BuzzFeed to Reach Millennials

American Express has teamed with Buzzfeed for a new campaign targeting older millennials. The company kicked off a new series of recipe and do-it-yourself videos on Buzzfeed's Tasty and Nifty channels. The new campaign, "Epic Everyday," will be comprised of 16 videos promoting Amex's Blue Cash Everyday credit card. This is the first time Buzzfeed's Nifty channel has been sponsored. The campaign also marks the first time the Tasty and Nifty channels have integrated Instacart, which lets consumers click a link and purchase items used in the videos.

Source: Business Insider 7/7/16

Welcome to Bowen Island - Don't Forget to Leave

The people of Bowen Island in British Columbia have a love-hate relationships with tourists. To capitalize on that notion, the island has released a startling new movement for the community: "Tell your friends it's awful here,” inspired by the grassroots "Keep Portland Weird" campaign. The idea resulted from research collected from hundreds of residents and visitors. Additionally, the campaign’s creative features quirky granola type and iconography.

Source: CBC News 7/5/16

Animals Try Extreme Sports in GoPro's Fun Ad Tied to The Secret Life of Pets

GoPro teamed up with Illumination Entertainment’s new film, “The Secret Life of Pets” in a two-minute spot featuring live-action footage. The footage shows humans engaging in extreme sports with special animations of their furry counterparts doing the same. The ending shot features the film’s animated cast huddled around a laptop plugging the ease of GoPro’s editing.

Source: AdWeek 7/5/16

Jonah Hill Stars in The Funniest Fashion Ad of The Year

Skateboarding brand Palace and footwear and apparel company Reebok have launched a new collaboration and partnered with funny guy Jonah Hill to promote its new line.  While the fashion industry is not typically known for comedic ads, this new spot features Jonah Hill at the London-based Palace storefront (via green screen) giving viewers a performance of awkwardly delivered lines (on purpose, of course!), making for a confusing, yet wildly hilarious ad from two athletic brands and a slightly less athletic spokesperson!

Source: GQ 7/6/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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