Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Yuengling Ice Cream Returns

Yuengling, best known for its beer, has resurrected its ice cream product. Yuengling brewery originally launched its ice cream subsidiary in 1920 to help the business survive Prohibition. The dairy branch was spun off from the flagship in 1935, two years after Prohibition ended, but it stopped production in 1985. Yuengling's Ice Cream remains separate from the Yuengling brewery, and with advance interest from grocery stores, quarts of the 10 new flavors hit the stores yesterday. Unfortunately, beer isn't one of the flavors, but a chocolate and caramel combo is available called Black and Tan, sharing its name with one of the six Yuengling beers.

Source: CNN 2/12/14

Zac Posen Brings Plus Size Wedding Gown Line to David’s Bridal

Zac Posen is a designer to the stars, but now he's sending his glamorous designs down a different red carpet: the wedding aisle. Posen has teamed up with David's Bridal to create a line which includes seven styles featuring satin fit-and-flare gowns and ball gowns of tulle and lace, all with prices ranging from $850 to $1,350. The line boasts a large selection of regular and plus sizes, five bridesmaid dress designs, bridal accessories and jewelry. (client)

Source: GMA 2/10/14

Craigslist Doesn’t Want Atlanta to Have Bread

In the midst of one of the worst ice storms Atlanta has ever seen, a war over bread broke out on Craigslist. When the weather turned ugly and people started panicking, a clever capitalist posted an ad on Craigslist listing a loaf of Arnold 100 percent whole wheat bread for $65 and individual eggs for $5 each. Ten hours later the item was flagged and removed by Craigslist. However, the post managed to go viral, proving that plenty of people do have a sense of humor.

Source: Funny Little World 2/12/14

Adult Swim is Touring U.S. Colleges With an Inflatable Fun House

This spring, the TV network Adult Swim is hitting the road to promote its new schedule to its core audience – college students. Over the course of 12 weeks, the Adult Swim Fun House (sponsored by Ice Breakers mints and KFC) will stop at 10 colleges across the country to provide the ultimate study break. Students will have to crawl, slide and sing their way through the 40-foot tall inflatable castle with attractions, themed after popular shows like “Aqua Teen Hunger Force.”

Source: Adweek 2/11/14

College Offers 'Walking Dead' Class on Zombies, Apocalypse

Central Michigan University students are getting schooled in the undead this semester, thanks to a religion course that's exploring apocalyptic themes in biblical texts, literature and pop culture. The class called "From Revelation to 'The Walking Dead,'" will discuss biblical texts, review popular novels and watch clips from movies such as "Shaun of the Dead" and "28 Days Later." Students will also discuss hypothetical ethical and theological problems that people could encounter in a post-apocalyptic world.

Source: MSN 2/11/14

If You Have a Canadian Passport, You Can Get Free Beer in Sochi!

Canada’s Olympic House in Sochi has a beer fridge that only opens with the Canadian passport.  Canadian beer company Molson has created a fully stocked custom refrigerator. The fridge is equipped with an electronic passport reader, similar to airport scanners, which scans the Canadian government seal. The door pops open to reveal bottles of Molson and Labatt’s. Molson Coors is an official supporter of the Canadian Olympic Team and the campaign is meant to celebrate Canadian pride "no matter where you are in the world."

Source: E! Online 2/12/14

Of Course The Mall of America Has a Giant Five-Story Pinterest Board

Caribou Coffee recently introduced a Pinterest-created Real Inspiration Blend. To celebrate the release of the coffee, Caribou created a five-story Pinterest board at the Mall of America in Minnesota.  Fans can get their photos on the interactive Pinterest board by posting to Instagram and Twitter and tagging photos with #CaribouInspires.

Source: Mashable 2/11/14

IKEA UK Lights Up a Forest in Sustainability Campaign

IKEA launched the first-ever sustainability-themed campaign promoting the company’s dedication to make Earth a greener planet. The launch’s main ad features different IKEA products lighting up a forest in an artistic light show. This campaign is meant to show a compromise between IKEA and Earth by highlighting IKEA’s commitment to selling only energy efficient light bulbs by 2016.

Source: Creativity 2/10/14

Getty Combats Sexism With Feminist-Friendly Stock Photography

Getty images has teamed up with the nonprofit LeanIn.org to bring change to the way women are viewed in stock photography. In typical stock images, women are portrayed in stereotypical roles - doing chores, taking care of children or in suggestive poses. The new initiative will build upon a collection of more than 2,500 images that will depict women in leadership roles and adventurous scenes.

Source: PSFK 2/12/14

You Can Buy a Piece of The Net From Syracuse’s Win Over Duke

Syracuse University is selling three-to-five inch pieces of the nets used during the game that landed Syracuse a 91-89 overtime victory against Duke last month. The Orange is selling the pieces to fund programs and help support student athletes at the school. The collector’s item is a must-have for ‘Cuse fans and cost $75 each. This historic piece of Syracuse athletics history is available for purchase at Cuse.com.

Source: NBC Sports 2/12/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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