Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Instagram’s New Feature is a Mental Health Game-Changer

Instagram has created a new feature to help its users dealing with mental illness. The feature allows users to anonymously flag a photo when they think someone needs help. Once the photo is flagged, the person will receive a message that reads, “Someone saw one of your posts and thinks you might be going through a difficult time. If you need support, we’d like to help,” along with different options to get help. The popular application is working with organizations like the National Eating Disorders Association and National Suicide Prevention Lifeline to create messages that will seem helpful rather than invasive.

Source: HelloGiggles 10/18/16

Red Robin Launches ‘Let’s Burger’ Campaign

Red Robin Gourmet Burgers and Brews launched a new marketing campaign that celebrates the joys of “burgering” and the concept that a burger is so much more than meat on a bun. “Let’s Burger” is designed to appeal to burger lovers of all ages while reinforcing Red Robin restaurants as a fun environment welcoming to all guests. The campaign aims to set the brand apart from others in the industry and will feature TV and digital video, including a :30 launch video and a :15 spot dedicated to the brand’s Tavern value line, a partnership with The Onion’s content studio, Onion Labs, and branded social content that will run across Facebook, Instagram, Twitter, YouTube and Snapchat. (client)

Source: Nation’s Restaurant News 10/18/16

CoverGirl’s New Cover Boy

James Charles, a 17-year-old, New York-based makeup artist is the first-ever male Cover Girl. The announcement was made on current CoverGirl Katy Perry’s Instagram. James will take the title of CoverBoy and will appear in campaigns for the brand’s newest mascara, “So Lashy.” The new product is designed to work on all types of lashes, so the brand felt James was the perfect person to front the campaign. The selection of Charles by CoverGirl comes amid a broader questioning of traditional gender boundaries in fashion and beauty, and the growth of a crop of internet-famous beauty junkies who have built followings through social media.

Source: The New York Times 10/12/16

A Self-Driving Truck Drove 120 Miles to Deliver Beer in Colorado

The Uber-owned, self-driving truck start-up Otto partnered with Anheuser-Busch to deliver a tractor full of beer and caught the entire 120 mile trip on video. For now, Otto can only use its self-driving technology on highways, leaving the city streets to human drivers. This 2,000-case delivery was just one of many self-driving technology experiments to come, as Otto plans to see how the brand’s technology.

Source: Complex 10/25/16

It’s Time You Had an “Unsick Day”

It’s easy to take a sick day when you’re not feeling well, but why not take an “unsick day” before you start feeling under the weather? Health app company Zocdac is leading an initiative that encourages companies to give their employees a dedicated paid day off each year for preventative health appointments, like check-ups and screenings, thus resulting in a more productive, happier and healthier workplace. 

Source: CBS News 10/12/16

Girl Scout Cookie Cereal: Coming to a Breakfast Table Near You

General Mills has teamed up with the Girl Scouts to bring cookie lovers their favorite flavors in cereal form! The companies have joined forces to create a limited-edition line of cereals that give everyone the excuse to eat their favorite annual cookies for breakfast. The two flavors, Thin Mints and Caramel Crunch, will be available nationwide in January.

Source: USA Today 10/25/16

Khloe Kardashian Hates the Term ‘Plus Size’

Reality star Khloe Kardashian and fashion executive Emma Grede have collaborated to create Good American, a premium denim line designed for women with body types of all shapes and sizes. Along with her denim line, the brand is launching its #Goodsquad campaign, where 23 girls were selected in a variety of sizes, shapes, ethnicities and backgrounds who share their stories on Good American’s website. Kardashian is looking to end the term “plus-size” through offering Good American in sizes 0-24.

Source: Fashionista 10/19/16

Solar-Powered Plastic Bottle Lamps Provide Virtually Free Light 24/7

Liter of Light is attempting to bring light to communities that have lost electricity by using plastic bottles to make solar-powered lights. In places like Haiti, Liter of Light offers these less expensive lights to people who otherwise would have been living in complete darkness. The founder of Liter of Light has found that “crime drops by 70 percent in villages and refugee camps where we operate,” which could be a result of the light and the fact that these lights can save villagers money in the long run as they no longer need to pay $10-$15 a month on electricity, candles or kerosene lamps if they choose to continue using Liter of Light.

Source: Mashable 10/20/16

Lego Announces Their Groovy Beatles Yellow Submarine Set

Lego has memorialized The Beatles with their very own yellow submarine Lego set. The company announced the Beatles' Lego Yellow Submarine set, which comes with pieces to construct all four Beatles, a groovy underwater sub and more. The 550-piece set (which includes John, Paul, George and Ringo and their signature Yellow Submarine hairstyles, outfits and tiny accessories) will be available for sale at Lego Stores, select other retailers and shop.lego.com beginning Nov. 1, 2016 for $59.99 USD.

Source: Mashable 10/12/16

Oakley Collaborates With Intel to Launch Smart Eyewear, Mobile App

Oakley, in partnership with Intel, released its latest product called Radar Pace, which combines smart eyewear with earbuds and a microphone that responds to voice cues with the Radar Pace app. The technology uses voice cues in addition to collected metrics, such as heart rate, distance and speed, to design an ever-evolving workout program for the user, which is made digestible through Oakley’s coaching platform. With Radar Pace, Oakley announced its intention to compete with brands, such as Fitbit, in an increasingly overcrowded wearables market that some argue it helped to create.

Source: MobileMarketer 10/04/16

Topps Launches Topps NHL Skate Trading Card App

Topps has launched NHL Skate, a trading card app that allows users to purchase card packs digitally and collect or trade cards with other users from around the world. In addition to regular trading cards, users have access to special video trading cards that will feature NHL video clips that highlight moments from the current NHL season. Users have the chance to win in-app rewards and coins that can be used to purchase additional packs of cards. NHL Skate users can take part in contests that are based on real-world NHL games for chances to win additional prizes. Topps NHL Skate is available to download for free on the iTunes App Store and Google Play.

Source: Adweek 10/17/16

The Official Harry Potter Subscription Box Delivers Magic Straight to Your Doorstep

Muggles can now get the magical wizarding world of Harry Potter delivered right to their doorsteps. The Harry Potter Subscription Box is filled with licensed collectibles, apparel, figures, memorabilia and other exclusives. The bimonthly box is available via subscription, and each crate has a different theme. The first box’s theme surrounds the upcoming spin-off movie Fantastic Beasts and has completely sold out.

Source: Bustle 10/12/16

You Can Borrow a Shelter Dog to Visit Maui’s Gorgeous Beaches

What’s better than seeing the natural beauty of Maui? Seeing the natural beauty of Maui with a puppy in tow, of course. Thanks to the Maui Humane Society, travelers and residents can now borrow a shelter dog for a day through the organization’s “Beach Buddies” program. You get a companion, and the dog gets memories of life outside a shelter, and a possible forever family – it’s a win-win!

Source: Huffington Post 10/17/2016

Hey America, Canadians Still Think You’re Great

Regardless of who wins the upcoming election, our neighbors to the north wanted to come together in warmth and solidarity. Thanks to a campaign from The Garden, Canadians are sharing their reasons for why America is a great country. Through video submissions, Canadians have shared contributions and facts about the United States that highlight the positive aspects of the country using the hashtag #TellAmericaItsGreat.

Source: Forbes 10/14/16

Dollar Shave Club Shamelessly Mocks Axe and Old Spice in Shower Gel Ads

Dollar Shave Club is changing the game with its new “Simpler Option” campaign. The campaign has created 30-second commercial spots featuring men looking for simpler options for body wash in a supermarket. The ads target men who are tired of the hyper-manliness of other major brands and are looking for “a shower product that’s more you with straightforward ingredients and honest fragrances.” This campaign offers a refreshing change of pace for men’s shower products.

Source: Adweek 10/04/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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