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Dollar Shave Club is changing the game with its new “Simpler Option” campaign. The campaign has created 30-second commercial spots featuring men looking for simpler options for body wash in a supermarket. The ads target men who are tired of the hyper-manliness of other major brands and are looking for “a shower product that’s more you with straightforward ingredients and honest fragrances.” This campaign offers a refreshing change of pace for men’s shower products.
Source: Adweek 10/04/16