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EBay is making a comeback to television with a brand new holiday campaign in 2016. The 30-second centerpeice spot, “The Giver,” focuses on the range of personalized items available via the online marketplace. EBay explains that, while the convenience of holiday shopping has increased, the thoughtfulness of gifting has decreased. The campaign, which uses the tagline, “The gift they’re waiting for is on eBay,” consists of two 30-second commercials, as well as four 15-second spots for digital video. These are the brand’s first national holiday TV ads in nearly two years.
Source: AdAge 11/7/16