Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Norwegian Airlines Hosts Flash Sale for Free Shipping Day

Norwegian Airlines decided to get in on the free shipping action this holiday season by creating the “only sale where YOU get shipped for free.” The Best Free Shipping Sale on Earth runs from Dec. 16 (this year’s Free Shipping Day) to Dec. 20. Consumers can enter a lottery for 20 different products from destinations across Europe and the winner will receive it free, along with a pair of tickets to its city of origin. Think silk scarves from Rome, sweaters from Norway and so on. In a typically retail-filled space, this free shipping offer is really standing out.

Source: AdAge 12/14/16

Burger King is Giving Out Free Whoppers in Exchange For Unwanted Holiday Gifts

In exchange for any unwanted gift this holiday season, Burger King is offering Whoppers on the house. The “unwanted” gifts will be donated to charity because, as the brand notes, “someone’s unwanted gift can be someone else’s treasure.” Swap-outs are going down on Dec. 26 at one of the brand’s Miami Beach locations and in select locations in London and Brazil. For others, consumers are being asked to post a picture on Twitter or Instagram using the hashtag #WhopperExchange and the fast-food company will pick 100 fans to get a surprise from the King.

Source: Delish 12/14/16

Cards Against Humanity Spent $100K to Dig a Giant, Pointless Hole in Holiday Stunt as Bleak as 2016

As 2016 comes to a close, Cards Against Humanity took a look back at the bleak year. Raising more than $100K on Black Friday, they spent the money digging a huge, pointless hole in rural Illinois. The digging was livestreamed – until the money ran out – and then they filled the whole back in. The card game claimed the stunt was done in part because 2016 hasn’t been going so well – “the hole was not only in the middle of nowhere in America. It was also in our hearts.”

Source: AdWeek 12/5/16

Minute Maid Opened a Store For The Holidays Where You Can’t Buy Anything At All

Minute Maid has launched their #doingood campaign. The “Holiday Store With Nothing to Sell” provides visitors with a note pad and pen to write a letter to their parents for Christmas. The campaign was developed to help parents combat their internal struggles while trying to balance work, life and other difficulties. The video for the campaign ends with the tagline, “Put good in. Get good out.” – something that works as well for juice as it does for this holiday season.

Source: AdWeek 11/30/16

Coke Designed a Bottle Cap That Plays Recorded Messages

Coca-Cola has created a limited-edition bottle for the holidays that allows people to record messages to be played when the cap is turned. The bottle’s built-in technology can record a message for up to 30 seconds. The bottles are only being sold at two outlets in Sicily, but the accompanying video and social campaign is running throughout Central and Eastern Europe.

Source: Creativity Online 12/13/16

Thanks to Google, You Can Now Take a VR Tour of New York's Holiday Window Displays

Google is giving tourists the ability to experience the iconic holiday window displays along Fifth Avenue. The virtual reality experience allows tourists to experience the lights and sounds of the season using Google Cardboard or Google’s own headset, Google View. The tour—which debuted on Dec. 7—lets viewers zoom in on displays and even listen to audio guides from stores.

Source: AdWeek 12/7/16

Crayola Draws on Animated Characters to Push Holiday Campaign

Crayola launched a 30-second animated spot featuring the new spokescrayons, Denny, Scarlet, Gus and Rod, auditioning for the “spokescrayon” role amid a Christmas backdrop. Crayola hopes the campaign will connect with its intergenerational customer base. The characters are meant to evoke a human connection from viewers, with each crayon showing characteristics common in all people. The launch of the character-centered ad is a way for a legacy brand like Crayola to continue to connect with a wide audience in a fast-evolving, interactive marketing sphere.

Source: AdAge 11/23/16

With Rocks And E-Gifts, Nordstrom Out to Win Christmas

This holiday season, Nordstrom took the ever-so-impersonal gift card one step further by allowing gifters to digitally send physical gifts by email. When the receiver opens the digital gift, they have the ability to select the size, color and preferred shipping information – or choose another gift entirely. While this has all the perks of your standard gift card, this new method shows a little more effort on part of the sender. And, unless you’ve been living under a rock, you’ve heard about the $85 rock wrapped in leather that has sold out in stores across the country. This unique gift saw a bit of a tweet storm ranging from outrage to clever and everywhere in-between.

Source: MediaPost 12/15/16

Godiva's Amazing New Chocolate Box is Truly The Gift That Keeps on Giving

Godiva launched a new product during the Rockefeller Center tree lighting ceremony that “bakes the generosity right into the package.” The Belgian chocolatier developed a nesting doll-type box that is literally the gift that keeps on giving. When customers open it, there will be two boxes – one for them and another to pass on to a loved one. The special edition boxes are available at 20 key stores across the U.S. for the holidays, where staffers will give it away to customers.   

Source: Creativity Online 12/8/16

UPS Debuts a Delivery e-Bike in Portland

UPS eBikes debuted in late November to deliver packages during the holiday season. These battery-powered eBikes can haul up to 600 pounds and are helping to cut down on the thousands of packages a day the UPS delivery trucks delivery during the holiday season. If successful, more trials will roll out across the U.S. in 2017.

Source: PSFK 12/14/16

USPS App Lets You Take Holiday Photos in Augmented Reality

To help make gift giving just a little more magical this holiday season, the U.S. Postal Service released a free augmented reality smartphone app – think Pokemon Go but with less competition and more holiday cheer. To use the app, consumers can purchase a Priority Mail box and choose between two animated messages. Receivers scan their package and have the ability to create “Thank You” messages and even take photos or videos to save and share with friends.

Source: Mashable 12/14/16

Walmart Will Provide Last-Minute Pickup For Holiday Procrastinators

Retail giant Walmart is introducing a last minute pickup option for procrastinating shoppers. More than 3,900 stores will have orders in hand by 6 p.m. on Christmas Eve if the order was placed by 6 p.m. local times on Dec. 23. Qualifying items on Walmart’s dedicated last-minute gifts online destination will be tagged as “Free Pickup Today.” For customers looking to have gifts delivered to them, the cutoff is Dec. 22 by noon local time to place an online order with rush delivery. Walmart is also offering free two-day shipping from Dec. 14 to on Dec. 21 on more than 1,500 toys.

Source: Mobile Commerce Daily 12/14/16

Prosecco Taste Boosts Lip Balm: Salve Flavoured With The Italian Fizz Becomes a Festive Bestseller

In a generation where young women can’t get enough of Prosecco, UK grocery store Waitrose created a lip balm carrying the flavor of the Italian fizz and people can’t get enough of it. Waitrose has sold out of its original stock and had to re-order the balm. Unfortunately the balm doesn’t actually include any Prosecco but experts at the ‘ingredients house’ carried out many a tasting to get the flavor and aroma just right.

Source: The Daily Mail 12/5/16

Kids Bring Holiday Cheer While Reading to Shelter Pets

The Humane Society of Missouri is caring for a large group of animals over the holiday season. The animal shelter invited children volunteers to visit and read to the animals and show them a little affection. The Shelter Buddies Reading Program not only keeps the pets company but also is a great form of socialization and teaches children how to be kind and learn to read. The children were also invited to decorate pet-safe cookies, play with kittens and make toys and blankets to help the animals feel cozy.

Source: People 12/14/16

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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