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UNICEF encourages individuals to join its 8th annual UNICEF Tap Project. The goal: to bring clean water to the 768 million people who don’t have access to it. Through accessing uniceftapproject.org on a smartphone users can begin a digital detox and the donation process. For every 10 minutes a person does not touch their phone, UNICEF partners will donate a day of water to children in need. While the UNICEF Tap Project is ongoing – it has provided clean water to 2.1 billion people since 1990 – the digital detox campaign will run until February 28.
Source: PSFK 2/20/14