Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.

On Instagram, Calvin Gives Undies a Selfie Twist

Calvin Klein has launched its latest line of men’s drawers with a new #mycalvins campaign. The campaign uses a social twist, asking fans to post images of themselves in Calvin Klein underwear on social media using the hashtag #mycalvins. Altogether, the campaign has tapped 100 influencers from 15 countries to don their drawers, with a combined reach of more than 250 million fans on social media.

Source: MediaPost 2/19/14

Applegate Poemeroni

To celebrate the launch of its new Uncured Mini Pepperoni, Applegate Natural and Organic Meats launched the Poemeroni Portal. Pepperoni lovers can share their love for the seasoned meat by submitting a short three-line poem.  The short Poemeroni poems are then displayed in a gallery for all to see, with the option of sharing a poem to the user’s social channels. One lucky winner will be chosen to win a year supply of Mini Pepperoni. (client)

Source: Applegate 2/20/14

Vanilla Ice Resurrects 'Ninja Turtles' Song For Mac And Cheese Ad

Kraft has managed to wrap up three amazing things into one new spot: Vanilla Ice, Ninja Turtles and macaroni and cheese. Ice revives his “Ninja Rap” song, also known as “Go Ninja Go,” from the 1991 movie Teenage Mutant Ninja Turtles II: The Secret of the Ooze. While rapping he stocks shelves full of Kraft's Teenage Mutant Ninja Turtles mac and cheese shapes, then breaks in down it the aisle.

Source: Rolling Stone 2/18/14

Nike to Unveil 'Back to The Future' Self-Tying Power Laces in 2015

Great Scott! Fans of the Back to The Future movie franchise have something to look forward to in October 2015. Nike will release shoes with self-tying laces similar to the pair worn by Marty McFly in Back to the Future Part II. Designer Tinker Hatfield revealed the futuristic sneakers will be available next year, making at least one of the movie’s visions of 2015 a reality.

Source: USA Today 2/17/14

50 Years Later, General Mills' Lucky Charms Are Still Magically Delicious

Lucky Charms is celebrating its 50th anniversary more ‘charming’ than any other. The brand is executing a national campaign for 50 days leading up to the primary celebration on Saint Patrick’s Day in Chicago. Components of the campaign include TV spots, a themed cupcake by Cake Boss Buddy Valastro, an interactive online game and various digital components. The cereal will also come in limited-edition anniversary boxes that contain all-green clover marshmallows.

Source: Brand Channel 2/18/14

Pharrell Williams' Grammy Awards Hat Up For Auction, Bids Starting at $10K

Pharrell Williams announced that he has put the headlining hat he wore at the Grammy’s up for auction. Proceeds from the auction will go to From One Hand to Another, a charity Williams established to support learning programs for children in at-risk communities. The winner will also receive a certificate of authenticity, according to the eBay listing. The auction is set to close March 2 and bids have already surpassed $10,000.

Source: NY Daily News 2/21/14

McDonald’s Unveils New ‘Good Morning Boston’ Ads

McDonald’s delivered a morning surprise to unsuspecting consumers in Boston. McDonald’s employees provided those in the area with hot coffee and breakfast. The brand recorded consumers’ reactions and is airing the footage in an advertising campaign called Good Morning Boston. McDonald’s hopes the surprise breakfast will remind consumers that the brand offers a great breakfast option every morning.

Source: 2/18/14

Hats Warm Heads And Hearts of Kids With Cancer

What started out as a college project for two students from the University of St. Thomas in St. Paul, MN, grew into a nationwide nonprofit. The Love Your Melon Foundation uses a buy one – give one program to provide comfy hats that warm the heads of kids with cancer. They have already given away more than 4,000 hats to children across the nation. The foundation travels the country distributing hats, spreading the word and educating college students on its cause.

Source: Today 2/18/14

iTunes Launching Music Festival at SXSW

iTunes is coming to South by Southwest this year with its popular iTunes Festival. The festival has been held in London for the past seven years and typically last 30-days. While at SXSW, the festival will be held March 11-15 at ACL Live at the Moody Theater. The first night will include performances by Coldplay, Imagine Dragons and London Grammar. The festival will also be streamed live and on-demand through the iTunes store, iTunes radio and on Apple devices.

Source: MSN 2/20/14

UNICEF Turns Device Detoxes Into Clean Water For Children

UNICEF encourages individuals to join its 8th annual UNICEF Tap Project. The goal: to bring clean water to the 768 million people who don’t have access to it. Through accessing on a smartphone users can begin a digital detox and the donation process. For every 10 minutes a person does not touch their phone, UNICEF partners will donate a day of water to children in need. While the UNICEF Tap Project is ongoing – it has provided clean water to 2.1 billion people since 1990 – the digital detox campaign will run until February 28.

Source: PSFK 2/20/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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