Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.

Caffeinated Bagels Now Exist, You Fiends

Earlier this month, Einstein Bros.® Bagels launched Boosted Bagels, its newest and most innovative line of bagels made with beneficial vitamins and functional ingredients to help kick-start anyone’s day. The inaugural Boosted Bagels lineup features three flavor-packed offerings, highlighted by the Espresso Buzz Bagel, which contains 32 milligrams of caffeine and 13 grams of protein. To celebrate the launch of Boosted Bagels, Einstein Bros.® Bagels honored nurses with a Nurse The Buzz campaign during National Nurses Week campaign and gave a FREE Espresso Buzz Bagel and shmear to any nurse who stopped by a participating Einstein Bros.® Bagels location wearing their scrubs or showing ID. (client)

Source: Mashable 5/4/17

Messy Puppies Took Over a Giant Couch in Central Park for Scotch-Brite’s Adorable Activation

To promote Scotch Brite’s lint rollers, the brand enlisted the help of dog influencers, Toast, Glee, Louboutina and Sprout. As part of the #WorthTheMess campaign, Scotch-Brite invited the puppies to Central Park to scratch, sniff, slob and shed all over the brand’s green “cuddle couch.” Human members of the brand team were equipped with lint rollers to show how the product can keep furniture clean.  

Source: Adweek 5/4/17

Crayola's Newest Crayon Color is a Shade of Blue That Was Just Discovered

After a science experiment accidentally created a newly pigmented shade of blue at Oregon State University, Crayola decided it will soon add the mystery color to its classic box of crayons. To name the new color, Crayola is hosting a contest where fans can submit their top names! Five names will be selected and fans will be invited to vote on their choice, with a winner announced in September.  

Source: USA Today 5/8/17

Suave Shows Power of Packaging With Millennial-Targeted ‘Evaus’ Prank

Research has shown that seven in 10 millennial women believe that premium or high-end brands are more trustworthy than value or drugstore ones. Suave decided to do something no haircare brand has done before. In a brand new campaign, Suave went undercover as a luxury brand called evaus — yes, that's "Suave" spelled backwards — specifically targeting millennial beauty influencers and giving them the chance to test-drive five totally "new" collections of beautifully packaged hair products.

Source: Teen Vogue 4/19/17

Drink or Salute? Bud Makes Patriotic Play With Camo Bottles

Budweiser is taking patriotic to a new level this year with its limited-edition aluminum bottles. This year, bottles will be draped in a camouflage design as the brand brings back its “America” branded bottles and cans that debuted last summer. Bud is positioning its camouflage bottles as a tribute to veterans and military personnel.

Source: AdAge 5/23/17

University of Phoenix Taps WWII Icon Rosie the Riveter to Inspire Working Moms

The University of Phoenix recently unveiled its latest advertising campaign utilizing a symbol of American working women dating back to World War II – Rosie the Riveter. In the animated 60-second commercial, Rosie acts as an inspiring feminist character who encourages women. The ad’s focus on a working mother and Rosie the Riveter’s “We Can Do It” message aligns with the university’s core demographic and is meant to encourage professional and personal growth in women in all walks of life.

Source: AdWeek 5/23/17

A Tide to Go Stick For Pimples Exists — & It Actually Works

When it comes to pimples, sometimes emergency heavy-duty concealer just doesn’t do it. However, a spot treatment like Tide-To-Go might just do the trick. Introducing Oxy’s On-The-Go Acne Stick, a thin tube that looks like a lip balm but actually contains 5 percent benzoyl peroxide to diminish blemishes fast!

Source: Refinery 29 5/3/17

Lucky Charms is Making Marshmallow-Only Cereal

Any “normal” child (and adult) remembers picking out all of the delicious marshmallows from a freshly opened box of Lucky Charms cereal for the ultimate experience. General Mills definitely remembers too, which is why it’s launching a sweepstakes for 10,000 cereal lovers to win a box of marshmallow-only cereal. Finally!

Source: Tasting Table 5/15/17

You Can Help Save The Northern White Rhino Just by Swiping Right on Tinder

Tinder has partnered with the Ol Pejeta Conservancy in central Kenya to introduce users to Sudan, the last known male Northern White Rhino in existence, in an effort to save him from extinction. Through Sudan's Tinder profile, Tinder and the Ol Pejeta Conservancy hope to raise $9 million to fund in-vitro efforts in lieu of natural breeding to save the rhino. When a user sees Sudan in their card stack and swipes right, they'll receive a message that features a link to donate, which would help fund ongoing "assisted reproductive technologies" research.

Source: Mashable 4/25/17

Industrious Teen Falls Short of Retweet Goal – but Wendy’s Gives Him Nuggets for a Year Anyway

Fast food giant Wendy’s recently capitalized on a major moment in the spotlight with the help of a Nevada teenager that tweeted at the brand asking how many retweets it would take to get a year’s worth of free nuggets. Wendy’s challenged Carter Wilkerson to get 18 million retweets and Carter’s plea quickly went viral, thanks to the hashtag #NuggsForCarter and attention from the media. Though ultimately short of the 18 million goal, Carter’s tweet set the record for the most retweeted of all time at 3.4 million. Wendy’s decided to award Wilkerson a year’s supply of nuggets nonetheless, along with a $100,000 donation to the Dave Thomas Foundation for Adoption.

Source: AdWeek 5/9/17

PBS Made The Cutest TV Streaming Stick Probably Ever

PBS Kids is releasing a HDMI TV streaming stick that promises to deliver kid friendly content without a Wi-Fi connection, allowing the racecar-shaped stick to be taken anywhere. In addition to more than 100 hours worth of content stored locally with its 16GB of storage, the stick features offline games that kids can access through an included remote. When connected to Wi-Fi, the Plug & Play offers access to a 24/7 PBS Kids channel/livestream developed in partnership with local PBS stations. The device is powered by microUSB, has 1GB of RAM and features an SD card slot.

Source: The Verge 5/10/17

Oreo Just Launched a New Flavor – And is Letting Fans Choose Its Next One

Firework Oreos are very real – the new limited-edition cookie, which hit stores nationwide in May, is like a standard chocolate Oreo with a creme center, but with rainbow specks of popping candy. Oreo also let consumers know that it’s letting fans choose the next flavor. In a similar vein to Lay’s successful “Do Us a Flavor” campaign, fans can now enter their dream Oreo idea using the hashtags #MyOreoCreation #Contest.

Source: People 5/8/17

Dove Matches Its New Body Wash Bottles to Your Body Type And People Hate it

As the next step in Dove’s “Real Beauty” campaign, the brand has created bottles that represent various body types. The U.K. limited-edition run of six different body wash bottles is meant to illustrate the power of body diversity – ranging from curvy to tall and petite to slim. Though the idea is novel, people have taken to social media to voice their dislike of the campaign.

Source: Fast Company 5/8/17

Serta Launches First Masterbrand Campaign

Serta, the #1 mattress manufacturer, launched its first-ever masterbrand campaign, titled, “Declare Peace.” The campaign takes a major departure from the brand’s traditional product/sales focused advertising, which is the norm for the mattress category. Using a more emotional approach, the campaign highlights the record-level unrest and discomfort Americans are facing from today’s always-on culture and the ongoing stressors of everyday life, reminding consumers that a quality mattress can at least alleviate some of the stress of everyday life and give them a chance to slow down, relax and recharge.

Source: MediaPost 5/17/17

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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