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Yoplait knows that the first rule of motherhood is that someone is always judging. When moms are not struggling to balance parenthood with the many other stressors of modern life, people online and off have their own parenting strategies and aren’t afraid to voice their opinions. The yogurt brand opens its new campaign “Mom On” with a scene that will feel very familiar to anyone who has even a passing knowledge of the Mommy Wars: breastfeeding in public. The ad’s final line lightly touches on another issue moms face as they are pressured to feed their children only organic, free-range, GMO-free products.
Source: AdWeek 6/20/17