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Quilted Northern teamed up with Cheap Chic Weddings to sponsor the 13th annual Toilet Paper Wedding Dress competition, creating wedding dresses completely out of toilet paper. To compete, designers could only use glue, string and of course, Quilted Northern Ultra Plush toilet paper. Out of 1,517 entrants, ten finalists were chosen and flown to New York for a fashion show style event where the winner was selected.
Source: AdWeek 7/25/17